The most important thing when creating content is to be clear about the objective of what we are going to share. Many companies create information continuously without setting a specific goal, for example, customer-focused content would be the ideal choice.
If you want to establish a line oriented to your customer, you must take into account five fundamental elements:
- Your company’s blog
This should be one of the portals in which you work the most. Thanks to the content you disseminate through your blog you can help your customers to get to know you and establish a better company-consumer relationship. There are multiple advantages when developing this type of content:
- Organic positioning.
- Valuable content for readers.
- Create a good customer database.
- Make yourself known to consumers and future customers.
- Social Networking
Nowadays this is one of the most famous and useful portals to make yourself known. Most companies and consumers are present in the networks. In addition, it is a good way to reach new leads. The dissemination of content in this option will be different from the previous one. Infographics, videos, images, phrases or surveys.
- Advertising
If you bet on a marketing strategy that works, you can not forget advertising on the Internet. This point can help you grow exponentially in search engines like Google or social networks.
- Events
Nowadays events are not only face-to-face, if you bet on a strategy focused on celebrities you will also see a remarkable growth in the reading of your content.
- Team meetings
This should be the main point to focus on if you want to use content to grow. Communication between the marketing department and the rest of the departments is fundamental. Thanks to this bidirectional relationship we will be able to know the elements that consumers are most interested in.
Type of content
If you want to make a difference, you will have to bet on innovative content. You should always take into account the interests of your customers, so you can focus on this type of content and present it in an attractive way. Here is a list of the formats that work best on the Internet today.
- Infographics.
- White papers.
- Podcast.
- Lead magnets
- Interviews with industry experts.
- Market research.
Benefits of content marketing
Surely you’ve heard that content marketing will benefit you and help you grow. But do you know why this technique works so well today? We will explain it to you.
- Growth
If you create quality content based on studies, experts or previous knowledge your consumers will notice this and will have you as a reference in the sector. For that reason, your brand will become more and more known.
- Organic traffic
Once you achieve the previous point your positioning on the web will improve and customers will find you more easily.
- Engagement
If you are consistent and determine a weekly content plan your consumers interested in the sector will care to read your content every time you publish it. In this way, you educate the consumer and convert them into a potential lead.
- Database
Leads who visit your content will be able to leave their data and thus, you will be able to create a complete database to which you can send special content. The number of conversions, traffic growth or the creation of more loyal customers will be just some of the benefits you will enjoy if you create quality content.
Difference between content and inbound
At first glance you might think that content marketing and inbound marketing are based on the same strategy, but no, they are not. Inbound is a much broader strategy that encompasses content marketing. It is in charge of giving value to the content that consumers are interested in.
In one of our latest white papers focused on inbound marketing you will learn all its features and how to use it. If you want to grow, increase your consumers and have a good positioning in the market do not hesitate to implement content marketing in your company.
