Consultoría

Part 2. Define your metrics, KPIs and goals

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Photo by Helloquence on Unsplash Like any other view in your product, the dashboard has a specific purpose that it’s undertaken to serve. There are multiple popular ways to categorize dashboards based on their purpose, but the main groups are the following: Operational dashboard Operational dashboards aim to impart critical information as quickly and clearly […]

Consultoría

5 techniques to handle rejection (Part 2).

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Photo by Sydney Sims on Unsplash So here it goes, let’s finish what we started and give you the final steps to handle rejection like a pro: 4. Persevere and keep in touch If you think sales are closed on the first pitch, well my friend you still got plenty to learn. Based on a […]

Outbound

How to write the perfect LinkedIn copy

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Photo by LinkedIn Sales Navigator on Unsplash With more than 500 million members in 200 countries, and with 2 new members joining every second, LinkedIn has stored a virtual treasure trove of online data for you to hack into.   Unfortunately, the most sought candidates and contacts are the ones who tend to delete and […]

No category

SPAM words list

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Photo by Pau Casals on Unsplash Outbound marketing is a science in continuous evolution and it is important to be up to date with new trends and technologies that can favour or hinder your work. One element that you should consider are SPAM words. Surely you have seen that folder in your email client and […]

Outbound

5 Techniques to avoid rejection

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Photo by Diane Helentjaris on Unsplash Everybody sells, all the time. If you’re not aware by now, let me tell you that by just “being yourself” you’re already selling others an image of you. The clothes you wear? Yes, most of them are already advertising a brand or a logo, let alone the lifestyle and […]

inbound

Storytelling that will boost your sales

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Photo by Dmitry Ratushny on Unsplash Every business, regardless the size or the industry, has a vision, history and goals to achieve. There is no one who knows all this better than the owners of the company but how to tell the customers? Telling your story is what will help your clients identify themselves with […]

Consultoría

Webpage that really sells

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Best practices for a selling website copywriting, structure and positioning Photo by Igor Miske on Unsplash People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. They still do […]

Outbound

From 1 to 9: the secrets of successful B2B cold calling

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Photo by Antoine Barrès on Unsplash Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for […]