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Effective Content Marketing Strategies for B2B SaaS Companies

Discover strategies and best practices for B2B SaaS companies that will improve your content marketing, SEO, and lead generation.

Sell by asking questions? We tell you how to do it

Sell by asking questions: Discover how to boost sales by engaging customers, understanding their needs, and providing tailored solutions.

How to avoid spam folder? Get effective mailing campaigns.

In this article, among other things, we will explore how to steer clear of the spam folder. If your company invests a significant amount of time in creating outbound campaigns or sending emails, spam traps can be your worst enemy. Despite this, they can also be helpful as they filter out scams and impersonation emails.

Optimize Your LinkedIn Advertising Budget with Matched Audiences

Una persona escribe "audience" en una pizarra como parte de la estrategia presupuestaria de una campaña publicitaria en LinkedIn.

The advancement of digital technology continues to propel the online marketing sphere, presenting businesses with dynamic and effective tools to expand their reach and optimize their advertising budget.

The strategy and organisation of a B2B newsletter step by step. Part 2

The arrival of messages that do not really add value is a constant in our email inbox. For this reason, when you start working on sending your newsletter, it is essential that you dedicate some time in advance to its planning. A few days ago, we shared with you the first part of our post “The strategy and organisation of a B2B newsletter”, where we defined the bases to clarify the steps that must be taken before starting to send your newsletter.

The strategy and organisation of a B2B newsletter step by step

Every day the inbox of our email gets full of messages of which only a small part arouse our interest. To ensure that your newsletter does not fall into the oblivion of our recipients and is perceived as valuable content, it is important to define a clear and concrete strategy before launching the shipments.

Unlocking Predictive B2B Revenue Demand Generation

A man generating B2B revenue working on his laptop in a living room.

In today’s competitive business landscape, predicting and generating B2B revenue has become a top priority for companies across industries. Traditional marketing and sales tactics are no longer sufficient in meeting the evolving demands of the market. To gain a competitive edge, businesses must embrace a data-driven approach through predictive B2B revenue demand generation. This article dives deep into the various aspects of this innovative strategy, providing insights on understanding, implementing, measuring success, and exploring the future of predictive B2B revenue demand generation.

Maximizing B2B Marketing Strategies with GTM, CAC, and LTV

A group of people at a table engaged in B2B marketing activities.

In the dynamic field of B2B marketing, understanding key metrics and applying them effectively allows businesses to gain a competitive edge. At the heart of these metrics are GTM (Go-to-Market), CAC (Customer Acquisition Cost), and LTV (Lifetime Value). Harnessing the potential of these three principles can empower a B2B marketer to maximize their marketing strategies, shaping the landscape of their business growth and sustainability.

Crafting a Comprehensive B2B GTM CAC Payback TAM Sales Plan

A couple on a couch discussing their B2B payback sales plan.

In the complex and competitive world of business-to-business (B2B) sales, having a comprehensive sales plan is not just advisable, but essential. This article explores the process of creating such a plan, delving into the fundamental aspects like go-to-market (GTM) strategy, customer acquisition cost (CAC), payback period, and total addressable market (TAM).

Account scoring: alcanza el éxito en las ventas B2B con una estrategia basada en cuentas

A man doing account scoring B2B on his laptop in a living room.

En el mercado B2B actual una estrategia de ventas eficaz es más importante que nunca. Un enfoque que está ganando cada vez más adeptos es la venta basada en cuentas, una metodología estratégica que se dirige a cuentas específicas en lugar de a clientes potenciales individuales. En el centro de esta estrategia se encuentra el concepto de Account Scoring. Pero, ¿qué es el Account Scoring y cómo puede ayudar a sus ventas B2B? En este artículo, profundizaremos en estas preguntas y más.