Are you in doubt about what kind of content is best for your corporation? Read on and find out the best options to route your business digitally.

The main thing when creating graphic pieces is to have clear the objective of what we are going to spread, that is why in this article we will teach you what arts to publish according to your company.

Many companies create information continuously without setting a specific goal, for example, customer-focused content would be the ideal choice.

If you want to establish a customer-oriented line you must consider five fundamental elements:

1. Your company blog

This must be one of the portals in which you work most, thanks to the information that you disseminate by your blog you can help your customers to know you and establish a better relationship company-consumer.

There are many advantages when developing this type of content such as:

• Organic positioning.
• Valuable information for readers.
• Create a good customer database.
• Make consumers and future customers known.

2. Social networks

Today this is one of the most famous and useful portals to be known, most companies and consumers are present in networks.

In addition, it is a good way to reach new leads, the publication disclosure in this option will be different from the previous, infographics, videos, images, phrases or surveys.

If you want to grow, increase your consumers, have a good positioning and generate effective leads, contact us. 

3. Digital advertising campaigns

If you bet on a marketing strategy that works you can not forget advertising on the internet, this point can help you grow exponentially in search engines such as Google or social networks.

In addition, it will help you effectively communicate promotions or specific activities, hand in hand with increasing your brand positioning allowing new people to get to know your work.

4. Virtual events

Nowadays the events are not only face to face, and create a virtual community or gather a group of people to come to recognize the real DNA of your company, is a plus that now the internet facilitates us.

If you bet on a strategy focused on events with recognized people, you can also appreciate a remarkable growth in reading your content.

5. Team meetings

This should be the main point you should focus on if you want to use publications to grow, communication between the marketing department and the rest of departments is fundamental.

Thanks to this two-way relationship we will be able to know the elements with the most interest from consumers, what our goals will be and define specific, general and seasonal content for digital channels.

Types of digital content

If you want to make a difference, you will have to bet on innovative content, you must always take into account the interests of your customers, so focus on that type of content and present it in an attractive way.

We leave you a list of the formats that work best on the internet today when implementing digital content:

• Infographics.
• White paper.
• Podcast.
• Lead magnets
• Interviews with industry experts.
• Market research.

If you want to grow, increase your consumers, have a good positioning and generate effective leads, contact us. 

Content marketing and its benefits

Sure you’ve heard that content marketing will benefit you and help you grow, but do you know why this technique works so well today?

We explain it in 4 simple steps:

1. Growth

If you create quality content based on studies, experts or prior knowledge your consumers will notice this and will have you as a benchmark in the sector, for that reason, your brand will be more and more known.

2. Organic traffic

Once you get the above point your web positioning will improve and customers will find you more easily.

3. Engagement

If you’re consistent and determine a weekly content plan, your consumers interested in the industry will worry about reading your content every time you publish it, so you educate the consumer and make it a potential lead.

4. Database

The leads who visit your content will be able to leave their data and so, you can create a complete database to which to send certain special content.

The number of conversions, traffic growth or creating more loyal customers will be just some of the benefits you’ll enjoy if you create quality content.

Difference between content marketing and inbound

At first glance you might think that content marketing and inbound are based on the same strategy, but no, it’s not, inbound is a much broader strategy that encompasses content marketing.

If you want to grow, increase your consumers, have a good positioning and generate effective leads, contact us. 

Surely, you’ve heard about metrics and how they can help improve your business. But what are metrics really? They are numerical data that you can analyze to check if your marketing actions are working correctly, and today we’ll tell you more about them.

What are metrics and KPIs?

These metrics will help us understand the right path for improvement, attract quality traffic, increase your visibility in search engines, or capture potential customers. Another element that will help us improve is KPIs, key performance indicators, which help us understand the effectiveness and performance of the strategy.

The main difference between KPI and metrics is their function, and here are some features that differentiate them:

KPIs allow us to understand the performance of actions within a specific time frame, and they are analytical indicators generated when performing SEO actions.

On the other hand, metrics are not indicators but rather data derived from the strategy created by the company. These are quantifiable data that help us understand the results of effectiveness and performance.

To understand it better we give you an example: the metrics focus on the amount and the KPIs on the ratios of these metrics, the metric would be the number of visits to your website and the KPI the web traffic that encompasses the performance of the page, the page views or the bounce rate.

A good KPI helps us to know the following elements:

• Facts about progress and helps us make decisions based on information.
• Monitoring of essential elements such as quality, effectiveness, efficiency or performance of functions.
• Allows to know the long-term performance.
• Information on the progress of the objectives set.

How many KPIs should we choose?

The number of KPIs will depend directly on the goals your company has, through a single metric you will not be able to know the performance of your entire business. Therefore, it is important that you have clear objectives to achieve and with them determine the KPIs necessary to perform an analysis of these and obtain the necessary information to continue growing.

The essential thing when selecting the KPIs is to know the objectives, once you have determined the goals to achieve you must join them to a maximum of three KPIs since you will not be able to cover all the existing metrics. This way, you’ll select the most important metrics that will help you reach your goals.

SMART objectives

Once we have set our objectives we must check if these can really be carried out, for this, we have the SMART objectives, thanks to this technique we can verify if our goals can be implemented or not.

image by https://www.bitesizelearning.co.uk/ 

Specific

How are we going to get the target? To grow we must create specific targets based on data, for example, customer growth of 25% in a year. We cannot set a goal based on growth without data or time.

Measurable

How are we going to measure it? In order to set targets, they must be measurable, that is, there must be the possibility of quantifying it by numbers.

Achievable

What is the key action to be taken? The goal must be achievable and realistic, we cannot set ourselves too high a goal because it will be impossible to achieve.

Relevant

Will it help us achieve the company’s overall goals? We must keep in mind the global objectives when setting the specific ones, which will record a greater growth in the company.

Timely

Is it possible to achieve the objective at the set time? The last requirement to create an objective is that it be set in time. We cannot create targets without a timeline as they will not be carried out.

Key metrics for your business

Google Analytics will let you know specific information about your company, you can analyze it and see the problems that arise, what actions work properly and the elements to improve.

To define the objectives, as we mentioned above, you must take into account the metrics and KPIs to measure the information and thus continue to grow, then we leave you some of the metrics that can help you to set goals in your company:

1. Number of visits on your website

How many times have users visited your website? We must differentiate between the number of visitors and the number of page views.

2. Percentage of visitors

In this metric it is important to consider both recurring and new visitors. It’s better to have more repeat visitors than new visitors, because if they visit your page it’s because the content or products/services you offer are good.

3. Stay time

How long do users stay on your website? By knowing the route of the users you can be up to date with the pages that work and which do not. If the time of permanence is very low it will mean that your website does not attract customers to continue digging in the rest of pages.

4. Bounce rate

Percentage of users who leave your website directly, without interacting with it.

5. Audience by area

Thanks to this metric you will know the origin of your audience, so you can address them according to different interests.

6. Audience by age and sex

Like the previous metric, this will allow you to know your audience in depth to meet their needs.

7. Interests and affinities of the audience

If you know your audience, you’ll have a better chance of keeping it. So it’s important to keep up with their needs and interests.

8. Device visits

By being up to date with the devices used by your customers you can focus on one or the other. In addition, it is important to take this metric into account for the user experience since every day more people are reviewing the information from their mobile phone.

9. Conversion of visits

How many of those visits does your website have become customers? It is one of the most important metrics because it helps you know what is that element that captures your audience.

10. Conversion funnel

If you are up to date with your customer’s journey, you will know the phase in which you fail, in which you succeed and which you must improve. In addition, you can be aware of the phases in which they are and the time it takes to become a customer.

11. Comments, opinions and recommendations

Percentage of positive and negative reviews and reviews, with this you can continue to improve and know the perspective of your customers.

12. Origin of the visits

What is the main source of your visits? SEO, SEM, social networks…? If you have knowledge about the origin you can bet on one strategy or another.

13. Campaign performance

Are your campaigns working properly? This system can be measured using Google Adwords as it will provide you with the necessary information to know if your campaigns are working properly.

14. Return on Investment

Do your campaigns generate economic benefits? With the creation of campaigns our goal is to grow both personally and economically. With this metric you can know which campaigns are more profitable than others, so you can draw conclusions and thus approach your strategy in one way or another.

15. Conversions per channel

How many conversions are made per channel? This metric will help you know the channel through which users become customers. That is, you must focus to continue growing.

Get ready to analyze and give feedback on the results of your campaigns, if you need personalized help in the training of your team or data analytics do not hesitate to contact us.

 

In today’s digital age, optimizing your B2B strategy is essential. The automation solutions, specifically Spintax has become a fundamental tool to reach a wider audience.

With the increasing sophistication of mail systems and social platforms, it is crucial that every communication not only reaches its destination, but also feels authentic and personalized, this is where Spintax, an advanced writing technique, becomes an invaluable resource for leveraging these strategies.

Understanding Spintax in Depth

Although we have already briefly introduced the concept of Spintax, it is vital to understand its origin and applicability. Derived from the words «spinning syntax», Spintax allows you to create multiple versions of a text by exchanging words and phrases for synonyms or related terms, This technique is essential to avoid being flagged as spam when sending mass communications or automated messages, especially on platforms like LinkedIn.

Structure and Application of Spintax

Spintax uses square brackets ({}) and the pipe symbol (|) to indicate the words or phrases subject to rotation, for example, the statement «I want to speak to the sales {team|department|division}» may result in:

• I want to speak to the sales team.
• I want to speak to the sales department.
• I want to speak to the sales division.

For further diversification, you can use the Nested Spintax, which rotates multiple segments of a phrase, generating up to 27 different combinations.

The Synergy between Spintax and Email Outreach

The success of an email outreach campaign is measured by its ability to effectively reach recipients’ inboxes. Spintax, by generating diverse and unique content for each email, optimizes the delivery rate and avoids spam folders.

Tools integrated with Spintax

There are several solutions on the market that incorporate Spintax, including:

• Woodpecker: This tool facilitates the personalization of emails through Spintax, guaranteeing unique and effective communications.
• Dux-Soup: Although not discussed in detail above, many LinkedIn solutions, including. Dux-Soup, offer the option to use Spintax to customize interactions and   messages.

Key Benefits of Integrating Spintax into Your Strategy

• Minimizing the Risk of Spam: Generating distinctive emails reduces the likelihood of being tagged as spam.
• Maximizing Personalization: This translates into a higher open rate and engagement from recipients.
• Constant Content Renewal: Content stays fresh and relevant.
• Automated A/B tests: Allows you to evaluate and compare different approaches in the content of your emails.
• Reputation Improvement: Higher open rate and lower spam labeling strengthen the sender’s reputation.
• Efficiency: Generates multiple variations of a message with a single effort.

Conclusion

In the competitive world of digital marketing, adaptability and personalization are essential, tools like Spintax offer marketing professionals a significant advantage, enabling more effective and genuine communications.

By integrating Spintax into your LinkedIn email outreach and automation strategies, you will not only optimize your delivery rates, but also strengthen and enrich your relationships with potential customers and partners.

Need to boost your strategies with an expert? Contact us. 

Having your collaborators in person is not a vital requirement when working effectively and today we’ll see how to develop your learning properly. 

INDEX

Development of distance learning.

A. Power skills

1. Teamwork and communication.
2. Leadership and administration.
3. Productivity and collaboration.
4. Personal development and well-being. 

B. Techniques and tactics.

 

The pandemic has changed the way of working in all sectors, this is a fact, telework or hybrid format are a reality that has come to stay.

In this new article, based on a new study by Udemy, we show you all the changes that have been experienced in the workplace, the skills that have been demanded and the learning of each of them.

The search for productivity has been a difficult path due to this new way of working, this change has left its mark on many employees as they have had to adapt to this new challenge.

It was evident that 9 out of 10 executives claim that their workers face large skill gaps and expect them to develop skills in the coming years.

The commitment of employees is essential when strengthening the company, so that this feature remains intact the big bosses must encourage investment in their employees.

In addition, if workers feel this entrepreneurial spirit, they will continue to be trained and learn what it will mean for the company to have the best talents with the skills increasingly demanded.

Investing in workforce development, increasing productivity, commitment and business satisfaction, this is why you should focus on your employees and get great results.

Development of distance learning in teleworking

A. Power skills.

According to a study by McKinsey Global Institute, it does not matter what sector you are working in, the geographical area you are in or the occupation, since each employee of the company must have these characteristics:

• Working in a digital environment.
• Adapt to change.
• Add value to work beyond what machines can do.

The growth of telework has highlighted four elements that are necessary in your business:

1. Teamwork and communication

Zoom was the preferred platform during 2020, this application was central to the development of teamwork. It gains more and more strength in the workplace as it allows to keep in touch with colleagues despite the distance.

Microsoft Teams was another application that had more use in 2021, the interest in strengthening relationships and teamwork results in increased use in these applications, the best skills of 2021 were:

Source: Undemy

2. Leadership and administration

These skills are increasingly in demand regardless of whether the person has leadership ambitions or not.

Thanks to the development of this feature employees are able to overcome obstacles along the way, here we leave you the top skills in 2021 in the field of leadership and administration:

Source: Undemy

3. Productivity and collaboration in teleworking

This is one of the most important characteristics because due to telework we tend to think that it descends significantly, for this, it is important to always keep in mind the collaboration with the team despite the place in the world where we are.

Computer work as we can see, is fundamental to the development of this skill, in this area have grown different skills as shown below:

Source: Undemy

4. Personal development and well-being

Personal and professional life today are intertwined, so it is important that the company takes care of the professional so that they have a broader personal development and feel more eager to grow in the world of work.

The most developed skills in this area are:

Source: Undemy

 

B. Techniques and tactics

As we mentioned above, 2021 has meant large-scale business growth due to the number of obstacles that were presented along the way.

This has led to the development of qualitative skills such as those we have told you in the previous section.

In addition to this development, the commitment to the technological world is growing due to its business applications and the benefits obtained from it.

This list lists the sectors in which the company has experienced greater development and benefited.

• Business intelligence
• Design and user experience
• Finance and accounting
• Human talent management
• Marketing
• Project management
• Sales and customer experience
• Cybersecurity
• Data science
• Cloud computing
• IT operations
• Software development

No matter what kind of skills your employees have in mind to improve, the essential thing is to focus on a specific field, this will have its results in the company.

The internal learning culture is one of the elements that should encourage the business in its employees.

Every worker must be able to identify existing skill gaps and solve them proactively and immediately, this task will have enormous benefits in the company and in the professional development of the worker.

Google recently published a study on the first impression of websites, according to this study, the subconscious is responsible for up to 95% of the process of buying a product.

Practically all people decide which particular product to buy through the sensations that the experience generate, so it is time to get this experience in our favor.  

Knowing this, it is time to consider how to get this subconscious to take our side and the way to achieve it is through neuromarketing.

This type of marketing uses our brain’s reactions to certain stimuli to mark which actions and elements have the most influence on our purchase process. 

Drawing strategies based on this system will help us position ourselves in the online market or increase our sales.

For this we must take into account elements such as the design of our website, images and text, the shipment of our products and all the actions that involve being on our website. 

The design for neuromarketing

Designing your website is one of the things that most affect your sales subconsciously. Actually, subconsciously and consciously.

An unpleasant design, little care or incorrect will not really motivate the purchase, no matter how good your product is, a bad design generates distrust and a sign of poor reliability.

At the subconscious level, one of the things that affects us most without realizing it is the colors. For online commerce, light colors are the kings.

Many companies use dark colors, and in some cases they work, but by analyzing it from a neurological point of view, light colors have a greater acceptance and confidence.

Another element to consider in neuromarketing are the images, of course you must use quality images and look professional.

A badly made photograph, without quality, blurry, etc. generates distrust and in our mind the thought that this is a bad product. Choose good images, where the product looks good. 

 

The text and its relation with the subconscious

The text is extremely useful to explain everything we offer as a brand, our experience, who we are, our voice and promotions, so here are some tips to make your site have more friendly texts: 

1. Simplify, that your texts do not tire. Unconsciously if we see that it is complicated or long, our brain will not want to read it, we prefer to spend that time looking for another option.
2. Avoid using poorly structured or unsightly texts, the text in addition to providing information serves to support the image, but if we do wrong will have the opposite effect.
3. The text should describe the product well, but be sure to make it short, clear and simple. Adding items as a list with features will help you be clear and visually more enjoyable text.
4. Use the right writing rules, don’t make spelling mistakes, adjust letter sizes, line spacing, etc. Formatting is essential in neuromarketing.

Foster neural connection with sending

One of the first concerns of customers is shipping and returns, so being clear and brief about this will help them feel transparency and clarity on your website. 

Explain your policy on this subject, as well as the operation of shipments in your company, clearly reflects how to return the product if necessary, when it will arrive and through which courier company. 

For a good neuromarketing strategy, packaging is also very important, many companies do not pay attention to this, but the package received remains part of the experience. 

The packaging is very important because it helps, and a lot, customer loyalty, it is not the same to receive a flat cardboard box to have a textured and marked with the name. 

When it comes to content, it’s important to appeal to your customers’ senses and feelings. For example, you can report that the materials with which the box has been made are sustainable, add some type of discount coupon, a personalized label thanking your customer for their purchase, some element that provides a pleasant smell, and anything else you can think of.

 

Emotions as key to neuromarketing

At the subconscious level certain elements such as images, sounds, textures, smells or flavors awaken in us concrete feelings, your brand must be associated with feelings.

For example, don’t you feel nostalgia and love when you smell the smell of your grandparents’ home? Or when you see a toy you played with as children? It begins to evoke emotions. 

This is not easy, it requires more imagination but there are certain parameters that can help us generate what will promote our sales and that will mark the seal of our brand: be more creative.

In this case good marketing is essential to achieve this you must conduct advertising campaigns that convey the identity of the company, its values and the feelings or emotions that your customers will get if they buy to you.

Let’s look at three examples depending on each of them:             

• Identity: we can see the case of the Apple brand, specifically its slogan “Think differently”. This slogan is easily recognizable and perfectly sums up the image the company wants to give of itself. 
• Values: to transmit values we will see the case of Netflix. This company is famous for its transgressive and committed advertising. It uses these values to attract the attention and loyalty of a specific audience, target transgressor, progressive and with social concerns.
• Sensations and emotions: to exemplify the transmission of sensations and emotions we will think about the ads of the brand Goiko. They transmit on the one hand the pleasant feeling of eating their products and the emotion of enjoying with loved ones while showing the prominence of their products immersed in it.

 

Have you ever thought about this?, when comparing two brands pay attention to colors, texts or emotions that generate you or make your purchases based on relational data? We want to know your opinion! Leave us your answer or your doubts in the comments section and we will answer you right away.