Are you in doubt about what kind of content is best for your corporation? Read on and find out the best options to route your business digitally.
The main thing when creating graphic pieces is to have clear the objective of what we are going to spread, that is why in this article we will teach you what arts to publish according to your company.
Many companies create information continuously without setting a specific goal, for example, customer-focused content would be the ideal choice.
If you want to establish a customer-oriented line you must consider five fundamental elements:
1. Your company blog
This must be one of the portals in which you work most, thanks to the information that you disseminate by your blog you can help your customers to know you and establish a better relationship company-consumer.
There are many advantages when developing this type of content such as:
- Organic positioning.
- Valuable information for readers.
- Create a good customer database.
- Make consumers and future customers known.
2. Social networks
Today this is one of the most famous and useful portals to be known, most companies and consumers are present in networks.
In addition, it is a good way to reach new leads, the publication disclosure in this option will be different from the previous, infographics, videos, images, phrases or surveys.
3. Digital advertising campaigns
If you bet on a marketing strategy that works you can not forget advertising on the internet, this point can help you grow exponentially in search engines such as Google or social networks.
In addition, it will help you effectively communicate promotions or specific activities, hand in hand with increasing your brand positioning allowing new people to get to know your work.
4. Virtual events
Nowadays the events are not only face to face, and create a virtual community or gather a group of people to come to recognize the real DNA of your company, is a plus that now the internet facilitates us.
If you bet on a strategy focused on events with recognized people, you can also appreciate a remarkable growth in reading your content.
5. Team meetings
This should be the main point you should focus on if you want to use publications to grow, communication between the marketing department and the rest of departments is fundamental.
Thanks to this two-way relationship we will be able to know the elements with the most interest from consumers, what our goals will be and define specific, general and seasonal content for digital channels.
Types of digital content
If you want to make a difference, you will have to bet on innovative content, you must always take into account the interests of your customers, so focus on that type of content and present it in an attractive way.
We leave you a list of the formats that work best on the internet today when implementing digital content:
- Infographics.
- White paper.
- Podcast.
- Lead magnets
- Interviews with industry experts.
- Market research.
Content marketing and its benefits
Sure you’ve heard that content marketing will benefit you and help you grow, but do you know why this technique works so well today?
We explain it in 4 simple steps:
1. Growth
If you create quality content based on studies, experts or prior knowledge your consumers will notice this and will have you as a benchmark in the sector, for that reason, your brand will be more and more known.
2. Organic traffic
Once you get the above point your web positioning will improve and customers will find you more easily.
3. Engagement
If you’re consistent and determine a weekly content plan, your consumers interested in the industry will worry about reading your content every time you publish it, so you educate the consumer and make it a potential lead.
4. Database
The leads who visit your content will be able to leave their data and so, you can create a complete database to which to send certain special content.
The number of conversions, traffic growth or creating more loyal customers will be just some of the benefits you’ll enjoy if you create quality content.
Difference between content marketing and inbound
At first glance you might think that content marketing and inbound are based on the same strategy, but no, it’s not, inbound is a much broader strategy that encompasses content marketing.
