Lead Nurturing explained on client’s case

lead nuturing, client and agency creating long-lasting relationships in partnership

The concept of Lead Nurturing has become a new Game of Thrones in b2b marketing sector: everyone is talking about it and no one really knows what is going to happen next. But one thing can be said for sure: even what appears to be a completely lost case can still be won over with some good strategy applied at the right moment.

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Ideal Customer Profile B2B: the art and science behind the You Got Milk Case 

Ideal customer profile B2B Yoy got milk case

If you sold milk, would you compete with Coca-Cola?

It is common to believe that the world of B2B sales is all about presenting a product and beating the competition. They forget the art and science behind every strategy, overlooking the fact that competition is important, but that creating an ideal customer profile is the key to hitting the target. More than understanding the competition, it is crucial to understand your perfect buyer and what their needs are.

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Email Marketing in 2023: Hacks to Optimize your ROI

paper airplanes that as email

Email marketing remains an essential tool in the arsenal of any digital marketing strategist in 2023. That’s why having a strategy for sending successful emails will not only be fundamental to optimize your marketing, but also to increase your ROI and meet your business goals. In this article we will develop the challenges of email marketing in 2023, the opportunities and challenges, in addition to offering 5 innovative strategies to implement your email marketing, such as: optimizing your personalization according to different levels, re-engagement, the use of channels and ABM strategy among others. Read on and find out more!

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Is there a B2B Sales Funnel?

B2B sales funnel black and white

In the world of B2B sales, having a defined B2B sales funnel is crucial to success. As you may have noticed, digital marketing tools have changed a lot in recent years, and the B2B sales funnel is no exception. A sales funnel is the process a lead follows to become a paying customer. Understanding the different stages of a B2B sales funnel can help companies identify at what stage leads are struggling and how to improve their sales process.

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Sales Pitch: Discovery Call

Sales pitch discovery call

You call, but they still don’t know you, what can you say to get their attention and schedule a new call?

Read on, here we give you the solutions.

The telephone pitch or sales pitch is a resource that continues to be effective. It is used by salespeople or agents of different types of companies in order to convince a potential customer to buy a certain product or purchase a service offered.

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What is a lead? How is it generated?

What is a lead? How is it generated?

Do you have a product or service that is ready for sale? You think it will be very successful and you feel that the world is at your feet, but you find a problem: you are not generating the sales you expected. You are not creating any Leads. You haven’t done adequate research or implemented a marketing plan yet, and this is hurting your ability to find and keep customers. How do you solve it? By getting leads, and nurturing them through the sales process.

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From 1 to 9: the secrets of successful B2B cold calling

successful B2B cold calling

Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for your cold calls to be successful.

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Webpage that really sells

Webpage that really sells

People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. Usually their vision moves in a form of a zig-zag, so guide them that way!

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