As a brand, our main goal was to build a strong network of subscribers for our newsletter. Initially, we focused on capturing leads through a Lead Magnet. However, the campaign revealed a valuable lesson: with dedication and effort, you can always achieve goals beyond those set.
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If you sold milk, would you compete with Coca-Cola?
It is common to believe that the world of B2B sales is all about presenting a product and beating the competition. They forget the art and science behind every strategy, overlooking the fact that competition is important, but that creating an ideal customer profile is the key to hitting the target. More than understanding the competition, it is crucial to understand your perfect buyer and what their needs are.
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We have been using email automation tools as Zopto for many years to publicise our clients outbound campaigns and content, but we found it to be a perfect tool to put to new use. And we were right!
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Most companies spend a considerable amount of resources on acquiring and converting customers in the hope that they will remain profitable for years.
To generate revenue you need to create a successful marketing and sales strategy and keep customers in the forefront. Whether small or large, customers will always be omnipresent.
However, it is to mention that not everyone in the market is your customer. “A customer is a customer. Any sale is a good sale” is a very common mistake among many marketers and marketers who believe they should cater to everyone.
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Santiago Campuzano: Technology is key for businesses to become more competitive and efficient, driving success and growth.
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Jose Argudo: For companies with existing customers, sending mailings is a very effective way to boost sales.
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