Author: Ricard Vidal Batiste

Bant Sales, what is it and how does it help to classify leads?

In the world of B2B sales, the BANT Sales methodology, more than a tool, is a lifesaver.In the world of sales, every “no” from a customer can feel like a direct blow to the heart. You might think that the product wasn’t to the customer’s liking or that they simply didn’t have the funds.

Target Market and Brand Positioning: The cornerstone for business growth

In the business world, success is not an accident. It is the result of careful planning, a thorough understanding of the market and effective implementation of strategies. Two key concepts in this process are “target market” and “brand positioning”.

What is a lead? How is it generated?

Do you have a product or service that is ready for sale? You think it will be very successful and you feel that the world is at your feet, but you find a problem: you are not generating the sales you expected. You are not creating any Leads. You haven’t done adequate research or implemented a marketing plan yet, and this is hurting your ability to find and keep customers. How do you solve it? By getting leads, and nurturing them through the sales process.

From 1 to 9: the secrets of successful B2B cold calling

Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for your cold calls to be successful.

Webpage that really sells

People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. Usually their vision moves in a form of a zig-zag, so guide them that way!

The Impact of CRM on B2B Goodwill: Deciphering Intangible Value

The Impact of CRM on B2B Goodwill: Understand and Enhance Intangible Value, boosting relationships and long-term business success.

Integrating external sources into CRM: Maximizing analysis and strategy

Integrating External Sources into CRM: Maximize Analysis and Strategy for Enhanced Business Insights and Performance.

Discover the Value of Your CRM Data with Hubspot and Salesforce in B2B

Discover the Value of Your CRM Data in B2B with Hubspot and Salesforce: Maximize insights and drive business growth.

Storytelling that will boost your sales

Boost your sales with storytelling: Learn techniques to craft compelling narratives that engage customers and drive business growth.

SPAM words list

Outbound marketing is a science in continuous evolution and it is important to be updated with new trends and technologies that can help or hinder your work. One element to consider are the words SPAM. Surely you have seen that many emails from your inbox arrive in this folder but what does it mean and why is it so important.