Author: Ricard Vidal Batiste

How to structure a B2B webinar that converts leads into customers: Step-by-step guide

In today’s digital age, B2B webinars have become an essential tool for companies looking to establish a strong market presence and generate quality leads. These webinars offer a unique platform to interact with a global audience, share knowledge and build lasting relationships with potential customers. But how do you structure a successful B2B webinar? In this guide, we’ll break down the process step-by-step.

SaaS as B2B Business

Have you ever wondered what B2B means and how it works in the world of software-as-a-service (SaaS) sales?

How to generate Leads by creating Content according to the stage of the B2B Funnel?

In the competitive world of B2B marketing, the ability to generate leads with content according to the stage of the B2B Funnel is essential for the growth and survival of any business. But how can this be achieved effectively?

Calendly: Tips for measuring B2B microconversions

In the world of B2B, microconversions play a crucial role. They are the small steps that prospects take on the path to a larger conversion, such as a sale or subscription. Each microconversion is an opportunity to learn more about your prospects and adjust your B2B conversion rate optimization strategy. In this article, we will focus on measuring microconversions and how we can do so using Calendly.

What is the sales pipeline?

The sales pipeline is a very important tool in any company’s success. It is a step-by-step sales process that is used to measure and track the progress of a sale. This helps a company to better understand how and when a sale will be completed, as well as identify any problem areas in the sales process.

How to write a white paper?

White papers are a popular and effective tool for content marketers.

They are very useful both in positioning your company as an intellectual leader, providing useful and convincing research and information about your products and services, and generating leads.

This ultimate guide will teach you everything you need to know to make white paper marketing a great addition to your content marketing strategy.

5 tips to increase your open rate and conversion rate

Email marketing is one of the most used tools in B2B business to generate engagement and attract new leads. In this article we will talk about cold mailing, those emails that are sent to users that do not know us yet, but whom we would like to make a deal with.