What does voice marketing consist of?
In the last decade, audiovisual content has taken on a leading role in our lives. Most people prefer this type of content, especially the younger ones.
Voice marketing is one of the marketing strategies that are emerging in the business world.
This type of strategy is based on highlighting sound instead of images or video. In this way, audio can appeal to feelings and provoke emotions in the listener.
Thanks to this technique, the listener will remember the audio content more strongly.
Podcasts have become one of the most popular forms of content in recent times. Most companies have implemented this type of information as it attracts a large audience of all ages.
Audio is booming thanks to the podcast trend and is attracting more and more young people.
Although radio could be considered the same format, the latter is experiencing growth as it can be listened to at any time and adapts to the lives of listeners.
Advantages of a voice marketing strategy
The proximity and flexibility provided by voice marketing are just some of the reasons why you should consider implementing this content in your company.
Here is a list that will help you decide if this type of information is suitable for your company:
- Accessible.
- Multiplatform.
- Timeless.
- Personalized content.
- Attraction of new leads.
- Increased traffic and number of sales.
- Market segmentation.
- Knowledge about the participation of your customers.
- Better message reception.
- Presence.
- Building a successful brand.
Formats
Although podcasts are the most popular type of content due to their boom in recent years, there are numerous formats in which you can publish your content.
Here are some of the platforms you can choose depending on your needs, those of your audience, and the market.
This type of format is ideal for promoting purchases focused on a company’s customers, as it can address various specific topics. It also helps to build consumer loyalty and promote the emergence of a business sector.
- Audiobook.
This format is perfect for companies involved in the cultural, entertainment or e-learning sectors. In recent years, it has been in great demand as it encourages readers in the cultural field.
- Audiogram.
This format is a combination of audio and graphics, it is the perfect element for your consumers to understand certain more complicated information or to promote it in email marketing.
When you decide to create this type of content, you must take into account the budget you have.
Although this format is usually quite cheap since you only have to create the content and upload it, you should think about the equipment you will need to create good content.
Depending on the format you choose, your budget will increase or be quite low. In our case, we recommend you start with podcasts, as they have a great reception and a low budget.
Growth and trends
This technique is experiencing a remarkable boom due to audience segmentation. As we have mentioned, one of the star elements is the podcast.
The advertising investment of the past decade in this format had an increase of 36.8%.
By 2023, this sector is expected to exceed $2 billion in revenue.
For this reason, corporate podcasts grew in 2020, as almost 600 were launched. In 2021, the figure reached 8,000 in August, and this is due to the good valuation of this type of content by users.
As we all know, this world is constantly growing and is positioned as one of the best channels to expand the audience and reach a larger number of users.
The important thing to remember when launching this content is to choose several platforms to reach a wider audience.
If you are looking for a new niche market that works, bet on voice marketing, as it is in continuous evolution towards new subscription models that will improve your company’s advertising revenue.
