Author: Ricard Vidal Batiste

Marketing automation: how to implement it without losing personalization

Discover how to implement marketing automation without losing personalization.

Best CRM tools for B2B companies in 2025

Discover the best CRM tools for B2B companies in 2025 and optimize your sales, customer management, and productivity. Boost your business today!

Cold emailing: how to write emails that convert

Discover how to write cold emails that convert with practical examples and effective strategies.

How to define your buyer persona to improve lead quality

Learn how to define your buyer persona to improve lead quality, increase conversions, and optimize your marketing strategy. Find out how today!

Outbound vs Inbound: Which strategy to choose depending on your type of business

Discover which strategy, outbound or inbound, best suits your company and learn how to maximize results. Optimize your marketing and increase sales today!

Lead nurturing: tactics, campaigns, and effective automation

Discover the best lead nurturing tactics and automations to boost your campaigns, increase conversions by 30%, and build customer loyalty.

Lead scoring in practice: how to filter truly valuable leads

Learn how to apply lead scoring in practice to filter truly valuable leads, increase your conversion rates, and boost your sales.

What is B2B lead generation: fundamentals and step-by-step strategy

Learn what B2B lead generation is, its fundamentals, and a step-by-step strategy to increase your leads.

How to measure Customer Retention Cost (CRC) and its impact on SaaS

Learn how to quantify and optimize one of the most critical indicators for profitability in SaaS companies: Customer Retention Cost (CRC). This practical guide teaches you, step by step, how to identify, calculate, and reduce your retention costs, with clear formulas, real-world examples, downloadable templates, and success stories from companies like HubSpot, Slack, and Zendesk. Learn how to measure CRC and CRR, interpret results, perform industry benchmarking, and justify your retention budget to senior management. Essential for Customer Success, RevOps, and Growth leaders in the SaaS ecosystem.

Understanding your customers: ECP vs. ICP in the B2B SaaS world

Master the art of identifying and connecting with the customers who will truly drive your growth in the B2B SaaS sector. This comprehensive guide breaks down two fundamental concepts: the Ideal Customer Profile (ICP), your compass for accuracy and efficiency, and the Expanded Customer Profile (ECP), your map for expansion and diversification. Learn proven methodologies, essential technological tools, and real-world case studies from companies like Slack, Airbnb, and Salesforce that have successfully implemented both profiles. Ideal for founders, marketing and sales directors, and growth teams in SaaS startups and scale-ups looking to optimize their business strategy.