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We all have been in contact with a chatbot at one point or another, either for online shopping or to ask a question. But what are these services really? This tool is the closest artificial intelligence system to our daily lives. Its main purpose is to help users by answering their questions. This device has […]
What is inbound marketing? Since 2005 inbound marketing has not stopped growing, despite being a technique that has been around for years, it is one of the systems that works best in companies. The methodology of this technique is the mix between advertising and marketing to accompany the user from the first contact with the […]
Bounce rates measure the percentage or the frequency your emails are “bounced” back to you. In other words, the email can not reach the intended recipient and, therefore, must be returned to the sender with a notification of its returned status. Just like the physical mail. From a superficial view it is unfortunate, but not […]
Over the last few months, the world of business has experienced a revolution in which it has had to adopt its way of working in order not to reduce its productivity, and here, technology has become particularly relevant. HelloMrLead has talked to Santiago Campuzano, Regional Director of Iberia at Citrix, about the digital transformation of […]
Given the current situation we face as a society, many organisations have been forced to innovate and use all kinds of techniques to achieve a minimum of sales. One of them is email marketing, which aims, in addition to maintaining contact with potential customers, to minimise sales losses. A few days ago we asked Jose […]
