Find out why creating the ideal B2B customer profile is the key to achieving more than just presenting a product and beating the competition.
Continue readingIdeal B2B Customer Profile: the You Got Milk Case
Success case: spreading articles on LinkedIn using Zopto
We have been using email automation tools as Zopto for many years to publicise our clients outbound campaigns and content, but we found it to be a perfect tool to put to new use. And we were right!
Continue readingLead Magnet – Success Stories
As a brand, we wanted to build a network of subscribers to our newsletter, so our initial focus was on capturing…
Continue readingWhat is Lead Nurturing: A Case Study
The concept of Lead Nurturing has become a gold rush phenomenon in the B2B marketing sector: everyone is talking about it, but few fully understand what it really entails, despite the great excitement surrounding its impact and future development.
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