Since I created Hellomrlead I have observed step by step how costly it is to have a business meeting, and when I talk about cost I am not only talking about effort but specifically about money. In our company, we charge for business meetings. To be more efficient we had to go step by step through the process and measure the cost in hours and its conversion and that is why I decided to write this article, not as a roadmap but as a reflection on how we structure the sales departments and how we evaluate their economic and opportunity cost.
Continue readingStand out from the competition with benchmarketing
Constant improvement is what every entrepreneur wishes for. If your business doesn’t grow little by little, you will feel that it has stagnated. In order to grow, it is necessary to constantly improve and professional self-criticism.
One of the methods that will help us is comparing it with leading companies. This way, we’ll check if our product can improve or is good enough for consumers.
Continue readingWhat is Inside Sales?
Let’s say you’re a salesperson trying to sell a product or service to a company, but you find yourself challenged that the B2B buying process is longer and more complex than you expected.
You uncover that B2B sales often involves multiple decision makers and requires a significant amount of research and evaluation, which makes you feel like you’re in limbo waiting for answers that never come.
Continue readingHow to make an annual digital marketing plan? Examples and advantages
Every digital marketing strategy needs a plan that sets the path of the actions to be carried out.
Continue readingUnlocking the Power of B2B Data Modelling
Optimize B2B data modeling with our expert techniques. Enhance data integration, accuracy, and insights for superior business decisions. Learn more today!
Continue readingWhat is the sales pipeline?
The sales pipeline is a very important tool in any company’s success. It is a step-by-step sales process that is used to measure and track the progress of a sale. This helps a company to better understand how and when a sale will be completed, as well as identify any problem areas in the sales process.
Continue readingIdeal Customer Profile: new product Part 3
Discover your Ideal Customer Profile: Identify and target your best customers to enhance marketing strategies and drive business growth.
Continue readingStep-by-step guide to creating an ideal customer profile. Part 2
Do you want to be able to attract better customers, increase the average value of agreements and LTV?
Continue readingCopywriter Vs Content writer: the difference
Copywriting versus content writing: do you think it is all the same, right?
Well no, it definitely isn’t, sorry. It is not exactly the difference between pears and apples, more like onions and calçots, but you get the idea.
Continue readingInnovation to relaunch your company
Innovation to relaunch your company: Implement new strategies, technologies, and ideas to drive growth, competitiveness, and success.
Continue reading








