Best practices for a selling website copywriting, structure and positioning Photo by Igor Miske on Unsplash People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. They still do […]
Photo by Antoine Barrès on Unsplash Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for […]
(and how not to screw it up) Photo by Eugene Chystiakov on Unsplash There’s plenty of fish… or not? Account-based strategies are personalized, multi-channel, multi-threaded, outbound activities aimed at creating high-value opportunities in new and existing customers. If we compare it with previous marketing strategies, it’s like fishing with a spear instead of […]
Photo by Carol Jeng on Unsplash Just like your real-life reputation, your email reputation can’t be created in just one day. It requires time and effort… and a plan. Warming up IPs prevents your IP address to be eventually mistaken as a spammer. In a few words, the process helps creating a good reputation as […]
Photo by Brad Neathery on Unsplash In the B2B market, what does having a good brand entail? Is it simply copying the same logo from letterhead to emails? Or does it go deeper than that? What can you do as a company to truly utilize the strength of a well-rounded brand? You’ve already got a […]
Today companies are always trying to advance their capabilities and build upon what they have done so far. If other ways to stir up new business have not gone so well lately, a lead database may be the next best option. These databases have many features and house contact information for hundreds of companies and customers that can be the stepping stone to the next level for your business. After some research and experience, we have found some of the best lead databases out there along with other programs that can help with sales and marketing. Read it through to find out what we can you do to help make the most out of your data.
Time has shown that finding what you’re good at in life leads to dividends down the line, and this holds true for business as well. Finding what you’re good at producing, creating, or providing can lead a profitable and prosperous career were the fruits of success come from what you know how to do best. The first step in starting and continuing to run or be a part of a business is understanding who you’re going to sell to. Knowing that there are ever-changing markets and the fact that you have to be on your toes is one thing, but where do you even start. Using three schools of thought, you can narrow your search to find your initial starting point when you begin a company.
Photo by Markus Spiske on Unsplash The summary of 333-pages presentation was originally made by The Bell. Context of the report: summary The main idea: the Internet market is saturated because more than half of the world’s population is already online. Smartphones supplies fell for the first time and the e-commerce growth rate is also […]
Photo by Caroline Attwood on Unsplash What happened LinkedIn released a new feature that allows pages and groups to send invitations to connect to other LinkedIn users. LinkedIn is a tool that helps people around the world grow their connections and until recently it was only possible to communicate directly person-to-person. Companies were able to […]
Photo by Startaê Team on Unsplash You’ve got a product or service that is ready to sell, you feel it will be wildly successful, as if the world is your oyster. But there’s an issue: you’re not generating the sales you expected. You’re not creating any leads. You have not yet done proper research or […]