Outbound

E-mail warming and how we do it (infographics)

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Photo by Carol Jeng on Unsplash Just like your real-life reputation, your email reputation can’t be created in just one day. It requires time and effort… and a plan.   Warming up IPs prevents your IP address to be eventually mistaken as a spammer. In a few words, the process helps creating a good reputation […]

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Finding the Best B2B Database for You

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Today companies are always trying to advance their capabilities and build upon what they have done so far. If other ways to stir up new business have not gone so well lately, a lead database may be the next best option. These databases have many features and house contact information for hundreds of companies and customers that can be the stepping stone to the next level for your business. After some research and experience, we have found some of the best lead databases out there along with other programs that can help with sales and marketing. Read it through to find out what we can you do to help make the most out of your data.

Outbound

Understanding your Target Market

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Time has shown that finding what you’re good at in life leads to dividends down the line, and this holds true for business as well. Finding what you’re good at producing, creating, or providing can lead a profitable and prosperous career were the fruits of success come from what you know how to do best. The first step in starting and continuing to run or be a part of a business is understanding who you’re going to sell to. Knowing that there are ever-changing markets and the fact that you have to be on your toes is one thing, but where do you even start. Using three schools of thought, you can narrow your search to find your initial starting point when you begin a company. 

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Mary Meeker’s 2019 Internet Trends Report

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Photo by Markus Spiske on Unsplash The summary of 333-pages presentation was originally made by The Bell. Context of the report: summary The main idea: the Internet market is saturated because more than half of the world’s population is already online. Smartphones supplies fell for the first time and the e-commerce growth rate is also […]

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More opportunities for business at LinkedIn

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Photo by Caroline Attwood on Unsplash What happened LinkedIn released a new feature that allows pages and groups to send invitations to connect to other LinkedIn users. LinkedIn is a tool that helps people around the world grow their connections and until recently it was only possible to communicate directly person-to-person. Companies were able to […]

Outbound

What is a Lead? How is it Generated?

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Photo by  Startaê Team  on  Unsplash You’ve got a product or service that is ready to sell, you feel it will be wildly successful, as if the world is your oyster. But there’s an issue: you’re not generating the sales you expected. You’re not creating any leads. You have not yet done proper research or […]

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2019 B2B Marketing Trends

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Photo by Campaign Creators on Unsplash

B2B marketing is ever changing in the technologically advanced age we live in today, and in 2019 it is crucial to stay current with trends in order to find a good niche in the market. Customers are looking for personalization and messages catered to their individual interests, so staying up to date with their preferences […]

Outbound

The ultimate guide to lead scoring

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Photo by Rita Morais on Unsplash

Lead Scoring It’s important to differentiate between potential customers qualified by marketing department (MQL) and customers qualified by the sales team (SQL) to understand your sales funnel and, perhaps most importantly, possible bottlenecks within it. Marketing campaign brings clicks to the website and captures “potential customers” who interact with the content. These people initiate contact, […]

Outbound

Bringing your lead to the next level

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Photo by Adeolu Eletu on Unsplash Marketing does play a big role in sales development, however a whitepaper download doesn’t generate a closed deal. It’s critical to focus on how both MQLs and SQLs convert into revenue. Knowing your target market and their behaviors will help you pinpoint which leads need to be nurtured, and who is ready […]