Outbound

From 1 to 9: the secrets of successful B2B cold calling

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Photo by Antoine Barrès on Unsplash Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for […]

Outbound

Understanding your Target Market

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Time has shown that finding what you’re good at in life leads to dividends down the line, and this holds true for business as well. Finding what you’re good at producing, creating, or providing can lead a profitable and prosperous career were the fruits of success come from what you know how to do best. The first step in starting and continuing to run or be a part of a business is understanding who you’re going to sell to. Knowing that there are ever-changing markets and the fact that you have to be on your toes is one thing, but where do you even start. Using three schools of thought, you can narrow your search to find your initial starting point when you begin a company. 

Outbound

What is a Lead? How is it Generated?

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Photo by  Startaê Team  on  Unsplash You’ve got a product or service that is ready to sell, you feel it will be wildly successful, as if the world is your oyster. But there’s an issue: you’re not generating the sales you expected. You’re not creating any leads. You have not yet done proper research or […]

Outbound

The ultimate guide to lead scoring

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Photo by Rita Morais on Unsplash

Lead Scoring It’s important to differentiate between potential customers qualified by marketing department (MQL) and customers qualified by the sales team (SQL) to understand your sales funnel and, perhaps most importantly, possible bottlenecks within it. Marketing campaign brings clicks to the website and captures “potential customers” who interact with the content. These people initiate contact, […]

Outbound

Bringing your lead to the next level

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Photo by Adeolu Eletu on Unsplash Marketing does play a big role in sales development, however a whitepaper download doesn’t generate a closed deal. It’s critical to focus on how both MQLs and SQLs convert into revenue. Knowing your target market and their behaviors will help you pinpoint which leads need to be nurtured, and who is ready […]