Photo by Antoine Barrès on Unsplash Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for […]
(and how not to screw it up) Photo by Eugene Chystiakov on Unsplash There’s plenty of fish… or not? Account-based strategies are personalized, multi-channel, multi-threaded, outbound activities aimed at creating high-value opportunities in new and existing customers. If we compare it with previous marketing strategies, it’s like fishing with a spear instead of […]
Photo by Carol Jeng on Unsplash Just like your real-life reputation, your email reputation can’t be created in just one day. It requires time and effort… and a plan. Warming up IPs prevents your IP address to be eventually mistaken as a spammer. In a few words, the process helps creating a good reputation as […]
Time has shown that finding what you’re good at in life leads to dividends down the line, and this holds true for business as well. Finding what you’re good at producing, creating, or providing can lead a profitable and prosperous career were the fruits of success come from what you know how to do best. The first step in starting and continuing to run or be a part of a business is understanding who you’re going to sell to. Knowing that there are ever-changing markets and the fact that you have to be on your toes is one thing, but where do you even start. Using three schools of thought, you can narrow your search to find your initial starting point when you begin a company.
Photo by Startaê Team on Unsplash You’ve got a product or service that is ready to sell, you feel it will be wildly successful, as if the world is your oyster. But there’s an issue: you’re not generating the sales you expected. You’re not creating any leads. You have not yet done proper research or […]
Lead Scoring It’s important to differentiate between potential customers qualified by marketing department (MQL) and customers qualified by the sales team (SQL) to understand your sales funnel and, perhaps most importantly, possible bottlenecks within it. Marketing campaign brings clicks to the website and captures “potential customers” who interact with the content. These people initiate contact, […]
Photo by Adeolu Eletu on Unsplash Marketing does play a big role in sales development, however a whitepaper download doesn’t generate a closed deal. It’s critical to focus on how both MQLs and SQLs convert into revenue. Knowing your target market and their behaviors will help you pinpoint which leads need to be nurtured, and who is ready […]
How does our own methodology work? In HelloMrLead open the market for you and let you be known. If you’ve got a tech company and your resources are limited but you definitely need to sell, here we are. Imagine how your sales could go up if we were to arrange you everyday meetings with your […]