{"id":6386,"date":"2024-01-22T13:54:52","date_gmt":"2024-01-22T13:54:52","guid":{"rendered":"https:\/\/www.hellomrlead.com\/?p=6386"},"modified":"2024-06-10T07:37:08","modified_gmt":"2024-06-10T07:37:08","slug":"the-strategy-and-organization-b2b-newsletter","status":"publish","type":"post","link":"https:\/\/www.hellomrlead.com\/en\/the-strategy-and-organization-b2b-newsletter\/","title":{"rendered":"The strategy and organization of a B2B newsletter step by step"},"content":{"rendered":"

This article we want to address the structure of the newsletter by reviewing all the elements that should not be missing in its composition. This is the way of working that we have developed in HelloMrLead<\/strong><\/a> and that we have proven that it works to provide a truly differentiating content. We hope that with these simple tips you will also achieve your goals. Will you join us?\u00a0<\/span><\/p>\n

Create the editorial calendar for your newsletter<\/span><\/h2>\n

In order to be able to schedule shipments and have coherence between them, the organization is a fundamental piece. You can design a table that includes the essential data that will help you develop the rest of the content. In this sense, they should not miss the date of sending to maintain the periodicity, the subject of the mail and the title, which should try to transmit the values that we have previously defined, as well as the theme of the posts or lead magnets that we want to send to our databases. We recommend that your calendar include at least three months and take into account dates such as Christmas, Easter or holidays in each city.<\/span><\/p>\n

Segment the databases<\/span><\/h2>\n

We mentioned that when writing the newsletter, one of the steps we should not forget was the definition of our databases according to the characteristics of the company, its size and the territory in which it operates. We made a classification in which we differentiate former customers, current customers, potential domestic customers and potential international customers.<\/span><\/p>\n

Segmenting a database is essential for a campaign to be effective, as it helps identify the customers and sectors you\u2019re targeting, detect which sections react most positively to shipments, and which messages generate the most interaction. When carrying out this action, it is important to take into account geographical and demographic information, the roles that each person plays in their job or the quality of the information that you have.<\/span><\/p>\n

The tools that can be used when carrying out this action are very varied and some of the names that you will hear the most are Sales Navigator, Findthatlead, Snovio, uProc and Skrapp.io. We want to highlight these last two as they are the most used by the HelloMrLead<\/a> Lead Prospecting team. With uProc it is possible to extract corporate emails, being very useful for outbound and database enrichment. Its main advantage is its optimization by being able to work automatically without previous programming and reducing the time that a worker would have to invest when looking for field by field. Skrapp.io, meanwhile, has a similar performance to the previous one, with the difference that it is an extension of Google Chrome.<\/span><\/p>\n

Choose your tools<\/span><\/h2>\n

Before moving on, it\u2019s important to select some of the tools you\u2019ll work with to build your newsletter launch. At this point you will have to consider some of the following elements:<\/span><\/p>\n