{"id":6298,"date":"2024-01-17T11:22:49","date_gmt":"2024-01-17T11:22:49","guid":{"rendered":"https:\/\/www.hellomrlead.com\/?p=6298"},"modified":"2024-06-10T07:07:13","modified_gmt":"2024-06-10T07:07:13","slug":"basics-of-spam-how-it-works-and-resources-to-avoid-it","status":"publish","type":"post","link":"https:\/\/www.hellomrlead.com\/en\/basics-of-spam-how-it-works-and-resources-to-avoid-it\/","title":{"rendered":"Basics of SPAM: How it works and resources to avoid it"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The fear of an email marketing campaign is<a href=\"https:\/\/www.hellomrlead.com\/en\/how-to-avoid-spam-folder-get-effective-mailing-campaigns\/\"> falling into SPAM,<\/a> so it is important to know more in depth and how it works to avoid having underperforming campaigns in your arrival and opening.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. What is the CAN-SPAM Act and how does it work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CAN-SPAM Act governs commercial email, that is, any email sent by a company that attempts to promote or sell a product or service, and is present to protect users from companies with unclear messages and with bad intentions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CAN-SPAM is governed by a series of rules that fulfill its meticulous work for the care of the user, which are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Do not use false or misleading information<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Not using a misleading subject line<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tell subscribers where you are<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Offer subscribers an easy way to cancel their emails<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Respect all exclusion options quickly<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Noncompliance penalties can add up to $16,000 by email, so it\u2019s important to follow the rules. For more information on the CAN-SPAM Act, visit the Federal Trade Commission website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different algorithms and systems that scan the content of the mail and contrast it with the given word list. Thanks to machine learning <strong>they can understand if the word is used to deceive<\/strong> (for example, the mail is full of phrases like &#8220;100% more&#8221;, &#8220;Become a member&#8221;, &#8220;No credit check&#8221;, etc.) or it is a mere coincidence that it is there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases it refers to Bayesian spam filtering, a technique that usually gives few false positives in spam detection, is one of the oldest ways of doing filtering, with roots in the 1990s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. A little history of SPAM<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spam (from the contraction of \u00abSpiced Ham\u00ab, in Spanish \u00abham with spices\u00bb) was the food of Soviet and British soldiers in World War II. Later, the British comedy group Monty Python began to make fun of canned meat for its low quality and extensive use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The typical menu of a cafe of that time contained this product to replace bacon and other more expensive types of meat, it is worth seeing the sketch, they are only 2 minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Years later, with the growth and accessibility to the internet, some novice users mistakenly sent personal messages to a whole contact list or discussion groups, which generated hassle and waste of time (and even money) other users who received such irrelevant and unwanted traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 1993 someone likened those unwanted intrusions to spam: the messages were like canned meat, nothing could be eaten without stumbling upon the stiff.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6299\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/hannes-johnson-mrgffv3hc6c-unsplash-e1593072999262.jpg\" alt=\"\" width=\"800\" height=\"600\" title=\"\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/hannes-johnson-mrgffv3hc6c-unsplash-e1593072999262.jpg 800w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/hannes-johnson-mrgffv3hc6c-unsplash-e1593072999262-300x225.jpg 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/hannes-johnson-mrgffv3hc6c-unsplash-e1593072999262-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<pre>Photo by <a href=\"https:\/\/unsplash.com\/@hannes?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Hannes Johnson<\/a> on <a>Unsplash<\/a>\r\n\r\n<\/pre>\n<h2><span style=\"font-weight: 400;\">3. Legal terms of SPAM<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The most common is that<strong> spammers usually get email addresses from legal sources,<\/strong> in many cases users leave their data everywhere, accepting terms and conditions unread, something that is very common with online forms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the main sources of addresses to then send spam are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>The websites themselves,<\/strong> which often contain the address of their creator, or their visitors (on forums, blogs, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Usenet newsgroups,<\/strong> whose messages usually include the sender\u2019s address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Mailing lists:<\/strong> simply sign up and write down the addresses of your users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Emails with jokes, chains,<\/strong> etc, that internet users usually forward without hiding addresses, and that can accumulate dozens of addresses in the body of the message, being able to be captured by a Trojan or, more rarely, by a malicious user.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pages requesting your email address<\/strong> (or that of \u00abyour friends\u00bb to send them the page in an email) to access a certain service or download.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>WHOIS databases.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Illegal entry into servers.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>By trial and error:<\/strong> addresses are randomly generated, and then checked if messages have arrived, a common method is to make a list of domains, and add them usual \u00abprefixes\u00bb, for example, for the domain Wikipedia.org, try info@Wikipedia.org, webmaster@Wikipedia.org, staff@Wikipedia.org, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, it is common for the spam sender to control the reading of emails to know which addresses work and which do not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is made with famous web bugs or pixels &#8211; they are small images 1 1 pixels in the HTML code of the message, so every time someone reads the mail, your computer requests the image to the sending server, which automatically registers the request.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Firewalls and detection systems\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pixels, are one of the signs for firewalls that mail can contain junk information, so if you do not want to fall there when sending your <strong>email marketing campaigns it is advisable to avoid them<\/strong> to the maximum.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other signs for algorithms include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Excessive use of caps or characters.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Exclamation marks and questions (?, !), especially if many are put in a row.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Bold fonts in different sizes.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Emoticons.<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Errors in the HTML code.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nowadays it is not so strict thanks to Machine Learning. For example, platforms like Gmail or Hotmail attach great importance to the historical relationship between a sender and a receiver to consider whether a message is spam or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, if they have not had contact with <strong>the person to whom they send the mail,<\/strong> it is more likely that the message will not pass the filter if it contains a suspicious word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And instead, if you send an email to a frequent recipient, it doesn\u2019t matter if you include the entire list of &#8220;bad&#8221; expressions, your message will still be fine.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. How does reputation work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The reputation in email marketing is little recognized, it must generate a very good content value to enable users to gain trust and loyalty with this means of communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Email providers consider many metrics to determine the reputation of their senders,<\/strong> including spam complaints, how many unknown users you contact by email, if you\u2019re on an industry blacklist, and more. All this is reflected in a number from 0 to 100 which is called Sender Score.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">0-70: VERY BAD. You have to improve your score as soon as possible, take care of your domain, warm it up, do not send invalid emails and check the DMARC, DKIM and SPF indicators.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70-80: The worst is behind, but keep improving and perfecting your campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80-100: Congratulations =)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, in the long run it is very important that prospects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">open your emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">don\u2019t mark them as spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">don\u2019t erase them without reading<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add your address to your contact book<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-6069 lazyload\" data-src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874.jpg\" alt=\"\" width=\"800\" height=\"800\" title=\"\" data-srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874.jpg 800w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874-300x300.jpg 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874-150x150.jpg 150w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874-768x768.jpg 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2021\/11\/20943874-500x500.jpg 500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">6. The Spamtraps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">They are one of the most likely causes that metrics such as deliverability, open rate or CTR are low or have drastically decreased campaign after campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spamtraps, or &#8220;trap emails&#8221;, are those that are created not for communication, but to attract spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two distinct types.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pure spamtraps<\/strong>. They are specially created to detect the pure spammer, which is the one who sends mailing lists that they create themselves. These lists are made up of addresses that have never been published and that is why these types of spammers are the most dangerous, as they may even have entered our database via crawling or troyan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Recycled spamtraps.<\/strong> The second type are, as the name suggests, mail accounts that have been used previously and that were abandoned by their users (by changing jobs, etc). Here the email provider makes them their own to identify spammers and uses them in a very curious way in two phases:<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In the first phase these accounts will report a hard bounce (hard bounce), and so will be reflected in the statistics of campaigns, hard bounce means that the account or domain does not exist or that the provider has blocked delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These accounts are then formally activated as spamtraps and point out <strong>those senders who do not clean up and manage their databases.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fear of an email marketing campaign is falling into SPAM, so it is important to know more in depth and how it works to avoid having underperforming campaigns in your arrival and opening.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":6301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[364],"tags":[],"class_list":["post-6298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outbound-business-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/comments?post=6298"}],"version-history":[{"count":4,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6298\/revisions"}],"predecessor-version":[{"id":8800,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6298\/revisions\/8800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media\/6301"}],"wp:attachment":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media?parent=6298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/categories?post=6298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/tags?post=6298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}