{"id":6276,"date":"2024-01-16T13:52:54","date_gmt":"2024-01-16T13:52:54","guid":{"rendered":"https:\/\/www.hellomrlead.com\/?p=6276"},"modified":"2024-01-16T14:02:14","modified_gmt":"2024-01-16T14:02:14","slug":"15-metrics-that-will-relaunch-your-business","status":"publish","type":"post","link":"https:\/\/www.hellomrlead.com\/en\/15-metrics-that-will-relaunch-your-business\/","title":{"rendered":"15 Metrics That Will Relaunch Your Business"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Surely, you&#8217;ve heard about metrics and how they can help improve your business. But what are metrics really? They are numerical data that <strong>you can analyze to check if your marketing actions are working correctly,<\/strong> and today we&#8217;ll tell you more about them.<\/span><\/p>\n<h2><strong>What are metrics and KPIs?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These metrics will help us understand the right path for improvement, attract quality traffic, increase your visibility in search engines, or capture potential customers. Another element that will help us improve is KPIs, key performance indicators, which help us understand the effectiveness and performance of the strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main difference between KPI and metrics is their function, and here are some features that differentiate them:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KPIs allow us to understand <strong>the performance of actions within a specific time frame,<\/strong> and they are analytical indicators generated when performing SEO actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, metrics are not indicators but rather data derived from the strategy created by the company. These are quantifiable data that help us understand the results of effectiveness and performance.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6277\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/metricas-768x512-1.jpeg\" alt=\"\" width=\"768\" height=\"512\" title=\"\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/metricas-768x512-1.jpeg 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/metricas-768x512-1-300x200.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To understand it better we give you an example: the metrics focus on the amount and the KPIs on the ratios of these metrics, the metric <strong>would be the number of visits to your website and the KPI the web traffic<\/strong> that encompasses the performance of the page, the page views or the bounce rate.<\/span><\/p>\n<p><strong>A good KPI helps us to know the following elements:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facts about progress and helps us make decisions based on information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring of essential elements such as quality, effectiveness, efficiency or performance of functions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows to know the long-term performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information on the progress of the objectives set.<\/span><\/li>\n<\/ul>\n<p><strong>How many KPIs should we choose?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The number of KPIs will depend directly on the goals your company has, through a single metric you will not be able to know the performance of your entire business. Therefore, it is important that you have clear objectives to achieve and with them determine the KPIs necessary to perform an analysis of these and obtain the necessary information to continue growing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The essential thing when <strong>selecting the KPIs is to know the objectives,<\/strong> once you have determined the goals to achieve you must join them to a maximum of three KPIs since you will not be able to cover all the existing metrics. This way, you\u2019ll select the most important metrics that will help you reach your goals.<\/span><\/p>\n<h2><strong>SMART objectives<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once we have set our objectives we must check if these can really be carried out, for this, we have the SMART objectives, thanks to this technique we can verify if our goals can be implemented or not.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6281 lazyload\" data-src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/SMARTgoalsdefinition.png\" alt=\"\" width=\"800\" height=\"448\" title=\"\" data-srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/SMARTgoalsdefinition.png 800w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/SMARTgoalsdefinition-300x168.png 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2024\/01\/SMARTgoalsdefinition-768x430.png 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/448;\" \/><\/p>\n<p>image by <a href=\"https:\/\/www.bitesizelearning.co.uk\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bitesizelearning.co.uk\/\u00a0<\/a><\/p>\n<p><strong>Specific<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How are we going to get the target? To grow we must create specific targets based on data, for example, customer growth of 25% in a year. We cannot set a goal based on growth without data or time.<\/span><\/p>\n<p><strong>Measurable<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How are we going to measure it? In order to set targets, they must be measurable, that is, there must be the possibility of quantifying it by numbers.<\/span><\/p>\n<p><strong>Achievable<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">What is the key action to be taken? The goal must be achievable and realistic, we cannot set ourselves too high a goal because it will be impossible to achieve.<\/span><\/p>\n<p><strong>Relevant<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Will it help us achieve the company\u2019s overall goals? We must keep in mind the global objectives when setting the specific ones, which will record a greater growth in the company.<\/span><\/p>\n<p><strong>Timely<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Is it possible to achieve the objective at the set time? The last requirement to create an objective is that it be set in time. We cannot create targets without a timeline as they will not be carried out.<\/span><\/p>\n<h2><strong>Key metrics for your business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Analytics will let you know specific information about your company, you can analyze it and see the problems that arise, what actions work properly and the elements to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To define the objectives, as we mentioned above, you must take into account the metrics and KPIs to measure the information and thus continue to grow, <strong>then we leave you some of the metrics that can help you<\/strong> to set goals in your company:<\/span><\/p>\n<p><strong>1. Number of visits on your website<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How many times have users visited your website? We must differentiate between the number of visitors and the number of page views.<\/span><\/p>\n<p><strong>2. Percentage of visitors<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In this metric it is important to consider both recurring and new visitors. It\u2019s better to have more repeat visitors than new visitors, because if they visit your page it\u2019s because the content or products\/services you offer are good.<\/span><\/p>\n<p><strong>3. Stay time<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How long do users stay on your website? <strong>By knowing the route of the users you can be up to date with the pages that work<\/strong> and which do not. If the time of permanence is very low it will mean that your website does not attract customers to continue digging in the rest of pages.<\/span><\/p>\n<p><strong>4. Bounce rate<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Percentage of users who leave your website directly, without interacting with it.<\/span><\/p>\n<p><strong>5. Audience by area<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this metric you will know the origin of your audience, so you can address them according to different interests.<\/span><\/p>\n<p><strong>6. Audience by age and sex<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Like the previous metric, this will allow you to know your audience in depth to meet their needs.<\/span><\/p>\n<p><strong>7. Interests and affinities of the audience<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you know your audience, you\u2019ll have a better chance of keeping it. So it\u2019s important to keep up with their needs and interests.<\/span><\/p>\n<p><strong>8. Device visits<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By being up to date with the devices used by your customers you can focus on one or the other. In addition, it is important to take this metric into account for the <strong>user experience since every day more people are reviewing<\/strong> the information from their mobile phone.<\/span><\/p>\n<p><strong>9. Conversion of visits<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How many of those visits does your website have become customers? It is one of the most important metrics because it helps you know what is that element that captures your audience.<\/span><\/p>\n<p><strong>10. Conversion funnel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you are up to date with your customer\u2019s journey, you will know the phase in which you fail, in which you succeed and which you must improve. In addition, <strong>you can be aware of the phases in which they are and the time<\/strong> it takes to become a customer.<\/span><\/p>\n<p><strong>11. Comments, opinions and recommendations<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Percentage of positive and negative reviews and reviews, with this you can continue to improve and know the perspective of your customers.<\/span><\/p>\n<p><strong>12. Origin of the visits<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">What is the main source of your visits? SEO, SEM, social networks&#8230;? If you have knowledge about the origin you can bet on one strategy or another.<\/span><\/p>\n<p><strong>13. Campaign performance<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Are your campaigns working properly? This system can be measured using Google Adwords as it will provide you with the necessary information to know if your campaigns are working properly.<\/span><\/p>\n<p><strong>14. Return on Investment<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Do your campaigns generate economic benefits? With the creation of campaigns our goal is to grow both personally and economically. With this metric <strong>you can know which campaigns are more profitable than others,<\/strong> so you can draw conclusions and thus approach your strategy in one way or another.<\/span><\/p>\n<p><strong>15. Conversions per channel<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">How many conversions are made per channel? This metric will help you know the channel through which users become customers. That is, you must focus to continue growing.<\/span><\/p>\n<p><a href=\"https:\/\/www.hellomrlead.com\/en\/contact\/\"><span style=\"font-weight: 400;\">Get ready to analyze and give feedback on the results of your campaigns, if you need personalized help in the training of your team or data analytics do not hesitate to contact us.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surely, you&#8217;ve heard about metrics and how they can help improve your business. But what are metrics really? They are numerical data that you can analyze to check if your marketing actions are working correctly, and today we&#8217;ll tell you more about them. What are metrics and KPIs? These metrics will help us understand the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[362],"tags":[],"class_list":["post-6276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-content-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/comments?post=6276"}],"version-history":[{"count":3,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6276\/revisions"}],"predecessor-version":[{"id":6289,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/6276\/revisions\/6289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media\/6283"}],"wp:attachment":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media?parent=6276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/categories?post=6276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/tags?post=6276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}