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And ever then, do not exceed your provider\u2019s limits, therefore, check them in advance. For instance, Gmail has established different daily sending limits for free mail accounts (max. 500 emails\/ day), and paid accounts within the Google Apps for work (max. 2000 emails\/ day).<\/p>\n
Another important tip is to focus the emails you send on the recipients that are more engaged with your brand, because if you have more interactions (incoming traffic), your reputation gets better really fast.<\/p>\n
Statistically, 22% of subscribers<\/a> change email addresses once per year. So you should clean and take care of your list periodically. Want us to help you with that? See what we can do with ValiData<\/a> service! Why is it so important? Well, if someone hasn\u2019t interacted (opened, clicked or answered your emails) in the last 12 months, that email might later become a spam trap. If such an account receives emails inbox providers think that the sender isn\u2019t following anti-spam regulations. As a result, the reputation you\u2019ve been building for so long suffers.<\/p>\n Positive factors that can speed up the warming process:<\/p>\n *Okay, this is somewhat confusing so let\u2019s clear it up. Put simply, SPF, DKIM and DMARC are ways to authenticate your mail server and to prove to ISPs, mail services and other receiving mail servers that senders are truly authorized to send email. When properly set up, all three prove that the sender is legitimate, that their identity has not been compromised and that they\u2019re not sending email on behalf of someone else.<\/p>\n It\u2019s also worth setting a separate email account for each outbound campaign to get a better control. You\u2019re sending various emails from your main business email account (emails to your co-workers, friends, customers, partners, etc.). Your entire team is also sending emails using their addresses on the same domain. And the thing is, you can\u2019t entirely control either the number or the quality of all emails coming out. And by consequence, the reputation of your domain and IPs. A separate email, on the contrary, will let you easily adjust the sending settings in case you exceed your provider\u2019s limits or take care of the spam words.<\/p>\n What are those spam words? \u201cOnce in a lifetime occasion\u201d, \u201cspecial offer\u201d, \u201cone hundred percent free\u201d. In general, any words that you wouldn\u2019t use writing a birthday postcard for your auntie. Obviously, it\u2019s not the word or phrase itself but the frequency of such.<\/p>\n There are several free tools available on the web that verify the reputation of your domain (good, neutral or bad) anf show you if it is classified in the right web category (for example, Business and Industry). Run the test with your IP number and if you\u2019ve done everything right, there will be a green light on every cross!<\/p>\n","protected":false},"excerpt":{"rendered":" Just like your real-life reputation, your email reputation can\u2019t be created in just one day. It requires time and effort\u2026 and a plan.<\/p>\n","protected":false},"author":2,"featured_media":383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[363],"tags":[],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-reviews_en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/3626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/comments?post=3626"}],"version-history":[{"count":4,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/3626\/revisions"}],"predecessor-version":[{"id":21068,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/3626\/revisions\/21068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media\/383"}],"wp:attachment":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media?parent=3626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/categories?post=3626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/tags?post=3626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"What](\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2019\/08\/Infrograph-fixed-fin.png\" "\\"\\"")
<\/p>\nNegative factors that can damage your reputation profile:<\/h3>\n
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