{"id":19928,"date":"2025-10-14T04:47:53","date_gmt":"2025-10-14T02:47:53","guid":{"rendered":"https:\/\/www.hellomrlead.com\/understanding-your-customers-ecp-vs-icp-in-the-b2b-saas-world\/"},"modified":"2025-10-31T21:25:50","modified_gmt":"2025-10-31T20:25:50","slug":"understanding-your-customers-ecp-vs-icp-in-the-b2b-saas-world","status":"publish","type":"post","link":"https:\/\/www.hellomrlead.com\/en\/understanding-your-customers-ecp-vs-icp-in-the-b2b-saas-world\/","title":{"rendered":"Understanding your customers: ECP vs. ICP in the B2B SaaS world"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19928\" class=\"elementor elementor-19928\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a94d9e e-flex e-con-boxed e-con e-parent\" data-id=\"69a94d9e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fa63e3 elementor-widget elementor-widget-heading\" data-id=\"41fa63e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover how companies like Slack and Salesforce use ICP to maximize conversions and ECP to strategically expand into new markets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7988d02c elementor-widget elementor-widget-heading\" data-id=\"7988d02c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Did you know that 65% of B2B SaaS marketing efforts are wasted by targeting the wrong customers?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3833d360 e-flex e-con-boxed e-con e-parent\" data-id=\"3833d360\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdb220c elementor-widget elementor-widget-text-editor\" data-id=\"5fdb220c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">In a market where every euro counts, knowing the difference between your <strong>ideal customer (ICP)<\/strong> and your <strong>expansion opportunities (ECP)<\/strong> is not just a competitive advantage &#8211; it&#8217;s the foundation of sustainable growth.<br>It&#8217;s not about choosing between focus or expansion, but about mastering when and how to use each one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-395af4fb e-flex e-con-boxed e-con e-parent\" data-id=\"395af4fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2620bc53 elementor-widget elementor-widget-heading\" data-id=\"2620bc53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Will You Find in This Ebook?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dc1900a elementor-widget elementor-widget-text-editor\" data-id=\"7dc1900a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">This 12-chapter guide is specifically designed for <strong>founders, marketing directors, and sales teams in B2B SaaS<\/strong> who need to prioritize resources and discover new growth opportunities.<\/p><p class=\"ds-markdown-paragraph\"><strong>Key Chapters:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61498243 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"61498243\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ECP Fundamentals vs. ICP: Key differences, when to use each, and why you need both<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Proven Methodologies: How to create and refine your ICP and ECP with real data<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real Success Stories: How Slack expanded from tech to education, and how Salesforce scaled from small businesses to large corporations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Technological Tools: CRMs, data analysis and automation to define and apply your profiles<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tailored Marketing Strategies: Personalized Messages for ICP vs. Educational Campaigns for ECP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Complete Case Study: Step-by-step implementation in a real B2B company (TechCo)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Glossary of Terms: All the B2B concepts you need to master<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1087a932 e-flex e-con-boxed e-con e-parent\" data-id=\"1087a932\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36aa968 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"36aa968\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-1024x683.avif\" class=\"attachment-large size-large wp-image-19902\" alt=\"\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-1024x683.avif 1024w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-300x200.avif 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-768x512.avif 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-1536x1024.avif 1536w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/2-tablets-sin-fondo-7-2048x1365.avif 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f06a742 e-flex e-con-boxed e-con e-parent\" data-id=\"4f06a742\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d88ede elementor-widget elementor-widget-heading\" data-id=\"21d88ede\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who is this guide for?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fe021b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33fe021b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Founders and CEOs of SaaS startups who need to define their target market and growth strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing directors looking to optimize their campaigns and budgets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Heads of Sales who need to improve lead quality and team efficiency<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Heads of Growth responsible for expanding the market and diversifying revenue<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">B2B Marketing Consultants who need proven frameworks for their clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac842d8 e-flex e-con-boxed e-con e-parent\" data-id=\"5ac842d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd3fecb elementor-widget elementor-widget-heading\" data-id=\"2bd3fecb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear Benefits of Downloading This Ebook:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce424f elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"10ce424f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Focus Your Resources: Identify exactly who your ideal customer is and avoid wasting effort on unqualified leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Discover New Opportunities: Learn to identify expanded markets you've never considered<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Personalize Your Messages: Develop communications that will resonate with each type of profile<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Optimize Your Sales Funnel: Improve your conversion and retention rates with precise segmentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Balances Growth and Stability: Combines the precision of ICP with the scalability of ECP for sustainable growth<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2370e737 e-flex e-con-boxed e-con e-parent\" data-id=\"2370e737\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8ce5a elementor-widget elementor-widget-text-editor\" data-id=\"7bc8ce5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ds-markdown-paragraph\">Imagine power:<\/p><ul><li><p class=\"ds-markdown-paragraph\">\u2705 <strong>Reduce your CAC<\/strong> by up to 40% by targeting only ideal customers who value your solution<\/p><\/li><li><p class=\"ds-markdown-paragraph\">\u2705 <strong>Describe new revenue streams<\/strong> in markets you&#8217;ve never considered<\/p><\/li><li><p class=\"ds-markdown-paragraph\">\u2705 <strong>Personalize each campaign<\/strong> with messages that convert 3 times more<\/p><\/li><li><p class=\"ds-markdown-paragraph\">\u2705 <strong>Balance your strategy<\/strong> between stable growth and innovative expansion<\/p><\/li><\/ul><p class=\"ds-markdown-paragraph\">This guide gives you the <strong>strategic framework, methodologies, and real-world examples<\/strong> to achieve it.<br>Don&#8217;t let a lack of focus or a resistance to expansion limit your growth. The difference between a SaaS company that scales and one that stagnates lies in its ability to understand and act on who its customers are today and who they might be tomorrow.<\/p><p class=\"ds-markdown-paragraph\" style=\"text-align: center;\"><strong>Download now and turn your customer understanding into your greatest competitive advantage.<\/strong><\/p><p class=\"ds-markdown-paragraph\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49fe2bcf e-flex e-con-boxed e-con e-parent\" data-id=\"49fe2bcf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e71dd4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5e71dd4c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/Ebook-Understanding-your-customers-ECPvsICP-in-the-B2B-SaaS.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\ud83c\udfaf DOWNLOAD FREE GUIDE  \ud83c\udfaf<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master the art of identifying and connecting with the customers who will truly drive your growth in the B2B SaaS sector. This comprehensive guide breaks down two fundamental concepts: the Ideal Customer Profile (ICP), your compass for accuracy and efficiency, and the Expanded Customer Profile (ECP), your map for expansion and diversification. Learn proven methodologies, essential technological tools, and real-world case studies from companies like Slack, Airbnb, and Salesforce that have successfully implemented both profiles. Ideal for founders, marketing and sales directors, and growth teams in SaaS startups and scale-ups looking to optimize their business strategy.<\/p>\n","protected":false},"author":2,"featured_media":19901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[536],"tags":[],"class_list":["post-19928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/comments?post=19928"}],"version-history":[{"count":5,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19928\/revisions"}],"predecessor-version":[{"id":19935,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19928\/revisions\/19935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media\/19901"}],"wp:attachment":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media?parent=19928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/categories?post=19928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/tags?post=19928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}