{"id":19479,"date":"2025-10-30T01:45:10","date_gmt":"2025-10-30T00:45:10","guid":{"rendered":"https:\/\/www.hellomrlead.com\/?p=19479"},"modified":"2026-07-16T22:58:58","modified_gmt":"2026-07-16T20:58:58","slug":"how-to-use-the-bant-method-to-qualify-leads-effectively","status":"publish","type":"post","link":"https:\/\/www.hellomrlead.com\/en\/how-to-use-the-bant-method-to-qualify-leads-effectively\/","title":{"rendered":"How to use the BANT method to qualify leads effectively"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19479\" class=\"elementor elementor-19479 elementor-19465\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4063d7 e-flex e-con-boxed e-con e-parent\" data-id=\"e4063d7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262c533 elementor-widget elementor-widget-text-editor\" data-id=\"262c533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Discover how to use the BANT method to effectively qualify leads, improving your conversion rate by 30%.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393a230 elementor-widget elementor-widget-text-editor\" data-id=\"393a230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lead generation is one of the biggest challenges facing marketing managers today. In fact, <a href=\"https:\/\/www.we-prospect.com\/que-metodos-usar-para-calificacion-de-leads-en-ventas-b2b\/?utm_source=openai\" target=\"_blank\" rel=\"nofollow noopener\">61% of marketing managers consider generating leads and traffic to be their main challenge<\/a> . But attracting prospects is not enough; the key is to identify which ones have a real chance of becoming customers. This is where the BANT method becomes an indispensable tool for effectively qualifying leads and optimizing the sales process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e7bde elementor-widget elementor-widget-heading\" data-id=\"d3e7bde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fundamentals of the BANT method in sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6fc0e elementor-widget elementor-widget-heading\" data-id=\"7c6fc0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Origin and history of the BANT method<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20e4b7 elementor-widget elementor-widget-text-editor\" data-id=\"e20e4b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The BANT method was developed by IBM in the 1950s, initially as a practical way for sales teams to quickly assess the quality of a prospect. Although it does not have a single inventor and has evolved over time, it has become established as one of the best practices for <a href=\"https:\/\/www.hellomrlead.com\/en\/where-to-place-ctas-to-increase-engagement\/\">lead qualification<\/a> in both sales and marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c02ab elementor-widget elementor-widget-image\" data-id=\"e5c02ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/atuaNSWgpwpAHtgCL2y7xOjUTjBUbAWXBBVLTTPoU5lLpAZF-tmpik58tc73-1024x585.avif\" class=\"attachment-large size-large wp-image-19475\" alt=\"Origin and history of the BANT method\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/atuaNSWgpwpAHtgCL2y7xOjUTjBUbAWXBBVLTTPoU5lLpAZF-tmpik58tc73-1024x585.avif 1024w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/atuaNSWgpwpAHtgCL2y7xOjUTjBUbAWXBBVLTTPoU5lLpAZF-tmpik58tc73-300x171.avif 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/atuaNSWgpwpAHtgCL2y7xOjUTjBUbAWXBBVLTTPoU5lLpAZF-tmpik58tc73-768x439.avif 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/atuaNSWgpwpAHtgCL2y7xOjUTjBUbAWXBBVLTTPoU5lLpAZF-tmpik58tc73.avif 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5e0e elementor-widget elementor-widget-text-editor\" data-id=\"81a5e0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the decades, BANT has adapted and refined itself, incorporating lessons learned from other methods such as MEDDIC, to meet the changing needs of B2B markets. Its simplicity and focus on key aspects keep it current and widely used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2265ddd elementor-widget elementor-widget-heading\" data-id=\"2265ddd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The four pillars: Budget, Authority, Need, and Timeline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa27e5 elementor-widget elementor-widget-text-editor\" data-id=\"6fa27e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BANT is an acronym that represents four essential criteria for determining if a lead is truly qualified:<\/p><ul><li><strong>Budget:<\/strong> Does the prospect have the necessary financial resources to acquire the product or service?<\/li><li><strong>Authority:<\/strong> Does the person you are interacting with have the decision-making power or influence over the purchase?<\/li><li><strong>Need:<\/strong> Is there a real need that the product or service can satisfy?<\/li><li><strong>Timeline:<\/strong> What is the timeframe in which the prospect plans to make the purchase?<\/li><\/ul><p>These four elements allow salespeople to filter leads that actually have a chance of becoming customers. According to <a href=\"https:\/\/trustmary.com\/es\/generacion-de-leads\/?utm_source=openai\" target=\"_blank\" rel=\"nofollow noopener\">Trustmary<\/a> , evaluating these aspects helps focus efforts on prospects with a higher probability of closing, avoiding wasting time on unviable opportunities.<\/p><p>Furthermore, it is important to highlight that the implementation of the BANT method is not only limited to the initial evaluation of leads, but can also be a valuable tool throughout the entire sales process. For example, during negotiations, salespeople can reassess the prospect&#8217;s budget and authority to ensure they remain aligned with initial expectations. This allows you to adjust your sales strategy and personalize your offer, which can result in a more effective closing.<\/p><p>In the current context, where competition is fierce and customer expectations are increasingly high, the use of the BANT method becomes even more relevant. Companies that apply it effectively can not only increase their conversion rates, but also build stronger and more lasting relationships with their customers by demonstrating a deep understanding of their needs and limitations. This, in turn, can translate into referrals and additional sales opportunities in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebaf867 elementor-widget elementor-widget-heading\" data-id=\"ebaf867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical implementation of the BANT method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86eefe4 elementor-widget elementor-widget-heading\" data-id=\"86eefe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key questions to evaluate each BANT component<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96be11b elementor-widget elementor-widget-text-editor\" data-id=\"96be11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To successfully apply BANT, it is essential to ask the <a href=\"https:\/\/www.hellomrlead.com\/en\/how-to-write-good-email-subject-lines\/\">right questions<\/a> to obtain clear and accurate information about each of the four pillars. For example, regarding the budget, you could ask: &#8220;What is the investment range you have planned for this solution?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7267d7 elementor-widget elementor-widget-image\" data-id=\"a7267d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/QkL2I4zPusZ6OVKgQuQ4zipiHyL9GfCYWf3OmY7IdffaSKQWB-tmpr7nke3xt-1024x585.avif\" class=\"attachment-large size-large wp-image-19476\" alt=\"Key questions to evaluate each BANT component\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/QkL2I4zPusZ6OVKgQuQ4zipiHyL9GfCYWf3OmY7IdffaSKQWB-tmpr7nke3xt-1024x585.avif 1024w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/QkL2I4zPusZ6OVKgQuQ4zipiHyL9GfCYWf3OmY7IdffaSKQWB-tmpr7nke3xt-300x171.avif 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/QkL2I4zPusZ6OVKgQuQ4zipiHyL9GfCYWf3OmY7IdffaSKQWB-tmpr7nke3xt-768x439.avif 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/QkL2I4zPusZ6OVKgQuQ4zipiHyL9GfCYWf3OmY7IdffaSKQWB-tmpr7nke3xt.avif 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6055415 elementor-widget elementor-widget-text-editor\" data-id=\"6055415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regarding authority, it is important to identify whether the contact is the final decision-maker or if they should consult with others. Questions like &#8220;Who else is involved in the purchase decision?&#8221; are essential. To understand the need, we seek to grasp the problem or challenge the prospect faces, with questions such as, &#8220;What specific challenges are you trying to solve?&#8221;<\/p><p>Finally, regarding time, the timeline should be explored: &#8220;When do you expect to implement the solution?&#8221; or &#8220;What is the urgency to make a decision?&#8221; These questions help to classify leads and prioritize follow-up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203e2b1 elementor-widget elementor-widget-heading\" data-id=\"203e2b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration of BANT into the current sales process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe7165 elementor-widget elementor-widget-text-editor\" data-id=\"ffe7165\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incorporating the BANT method into the <a href=\"https:\/\/www.hellomrlead.com\/en\/designing-ctas-convert-your-email-campaigns\/\">sales workflow<\/a> does not require reinventing the process, but rather adjusting it so that lead qualification is systematic and efficient. Many companies integrate these questions into their <a href=\"https:\/\/www.hellomrlead.com\/en\/designing-ctas-convert-your-email-campaigns\/\">contact forms<\/a> , initial calls, or CRM to ensure that every lead goes through a rigorous evaluation.<\/p><p>Furthermore, a <a href=\"https:\/\/w3.kapturall.com\/rs\/296-SDK-825\/images\/Lead-scoring-guia-basica.pdf?utm_source=openai\" target=\"_blank\" rel=\"nofollow noopener\">Forrester Research study cited by Kapturall<\/a> indicates that improving lead quality by 10% can increase sales team productivity by 40%. This demonstrates that the correct implementation of BANT not only improves efficiency, but also directly impacts business results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5f654 elementor-widget elementor-widget-heading\" data-id=\"af5f654\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimization and adaptation of the BANT method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0e72d elementor-widget elementor-widget-heading\" data-id=\"ca0e72d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BANT customization according to industry and customer type<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497637a elementor-widget elementor-widget-text-editor\" data-id=\"497637a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The BANT method is flexible and can be adapted to the specific characteristics of each sector or type of client. For example, in industries with long sales cycles, the time criterion may have a different focus, considering intermediate evaluation stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16d530 elementor-widget elementor-widget-image\" data-id=\"a16d530\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/ZR6G5Pwqve35Jqxkr5cgVVjbC5Lyh3etIRkUnCqWHiL1kCkVA-tmpfc_uvo4t-1024x585.avif\" class=\"attachment-large size-large wp-image-19477\" alt=\"\" srcset=\"https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/ZR6G5Pwqve35Jqxkr5cgVVjbC5Lyh3etIRkUnCqWHiL1kCkVA-tmpfc_uvo4t-1024x585.avif 1024w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/ZR6G5Pwqve35Jqxkr5cgVVjbC5Lyh3etIRkUnCqWHiL1kCkVA-tmpfc_uvo4t-300x171.avif 300w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/ZR6G5Pwqve35Jqxkr5cgVVjbC5Lyh3etIRkUnCqWHiL1kCkVA-tmpfc_uvo4t-768x439.avif 768w, https:\/\/www.hellomrlead.com\/wp-content\/uploads\/2025\/10\/ZR6G5Pwqve35Jqxkr5cgVVjbC5Lyh3etIRkUnCqWHiL1kCkVA-tmpfc_uvo4t.avif 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47bdfa elementor-widget elementor-widget-text-editor\" data-id=\"e47bdfa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Likewise, in markets where decisions involve multiple stakeholders, authority can be analyzed in terms of collective influence rather than a single person. Customizing BANT&#8217;s questions and criteria allows for a more accurate rating that is aligned with the reality of the business.<\/p><p>As <a href=\"https:\/\/es.drvsistemas.com\/2021\/12\/13\/generacion-de-leads-bant-para-empresas-b2b\/?utm_source=openai\" target=\"_blank\" rel=\"nofollow noopener\">DRV Sistemas<\/a> points out, adapting BANT to the specific characteristics of the company and its market is key to maximizing its effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2721666 elementor-widget elementor-widget-heading\" data-id=\"2721666\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metrics for evaluating the effectiveness of the BANT qualification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96042c elementor-widget elementor-widget-text-editor\" data-id=\"b96042c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To know if the implementation of BANT is yielding results, it is necessary to measure clear indicators. Some recommended metrics include the lead-to-customer <a href=\"https:\/\/www.hellomrlead.com\/en\/how-to-improve-low-email-response-rates\/\">conversion rate<\/a> , average closing time, and sales team productivity.<\/p><p>It is also useful to analyze pipeline quality, identifying what percentage of leads meet BANT criteria and how this translates into revenue. Constant feedback allows for adjusting the questions and the process to improve the accuracy of the grading.<\/p><p>According to <a href=\"https:\/\/www.indisa.es\/al-dia\/metodo-bant-como-utilizar-esta-herramienta-para-cualificar-2021?utm_source=openai\" target=\"_blank\" rel=\"nofollow noopener\">Mar\u00eda Guzm\u00e1n of Efficy<\/a> , proper lead qualification is essential for sales teams to focus their efforts on real opportunities, increasing efficiency and results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how to use the BANT method to effectively qualify leads, improving your conversion rate by 30%.<\/p>\n","protected":false},"author":2,"featured_media":19478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/comments?post=19479"}],"version-history":[{"count":4,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19479\/revisions"}],"predecessor-version":[{"id":20582,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/posts\/19479\/revisions\/20582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media\/19478"}],"wp:attachment":[{"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/media?parent=19479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/categories?post=19479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellomrlead.com\/en\/wp-json\/wp\/v2\/tags?post=19479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}