Outbound marketing is a science in continuous evolution and it is important to be up to date with new trends and technologies that can favour or hinder your work. One element that you should consider are SPAM words. Surely you have seen that folder in your email client and that many emails land up in it, but what does this word really mean and why is it so important.
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Our goal is to educate users about the configuration of the shipping techniques, the danger of buying an email list and the use of words that activate SPAM filters. But why do they do so?
Scam worst practices
Several years ago when email marketing began to develop, some marketing professionals decided to scam people through emails, remember the Nigerian prince? There have existed and still exist various projects like this on the internet. Elaborate messages that aim to obtain money from internet users. At the beginning many people took these messages seriously, so a way to protect people against spammers was sought. One of the measures was to block email addresses that used specific vocabulary in their text and this is how the SPAM list was born.
It is important to know because the list contains many basic words of marketing, insurance services, real estate agencies, accounting. You can find your domain blocked because of a phrase like «my agency helps small local brands increase traffic.»
SPAM filters apply to each part of the message
Not a single part of the email is immune to the vocabulary exams activated by SPAM filters. Starting with the body of the text, the subject line, even the signature or a document attached. That is why it is important to test the email account with mail-tester tools.
We will analyze an email part by part to get to know what to pay attention to.
It is the first thing a potential customer sees. The best subjects are short and relevant. They must also be intriguing enough for the reader to want to open the message. However, sometimes the intriguing part is exaggerated and a firewall is activated. Therefore, a message is marked as SPAM.
What are the typical stop words in a subject line?
Promotion, best offer, free, sales, access, more visits to the website … + any number or percentage, such as «10 minutes, 5 times, 10 ideas, etc.«
It consists of the first couple of lines of a message. Usually, we tell our prospects why we are contacting them, how we’ve found their contact information, etc. However, some words that we put in the introduction can lead our email directly to the spam folder.
What are the typical stop words in an introduction?
Congratulations, direct marketing, solution, amazing, insurance, marketing solutions, mortgage, legal, certified, serious, real, fantastic, everyone, etc. + Hello, you can alarm the filters, Hello and Hey are not in the list
This is the part in which we explain the value that our product or service brings to the reader. Sometimes we feel compelled to demonstrate our value by citing attractive figures, but the numbers and percentages are the worst when it comes to delivery capacity. Often they are to blame if our message has not reached its destination. So, if you want to give some information, perhaps it is better if you do it during the call. For now, just be nice with your value proposition.
What are the typical stop words when writing the value proposition?
Affordable, double, drastically reduced, win, cash, free consultation, instant, web traffic, more website visits, the best rates,%, # 1, $, 100% free, 100% satisfied, etc.
Call to action
CTA is an email component that aims to encourage the recipient to take action after reading your message, be it a response, schedule a call or have a coffee together. Like any other part of the email, it can take your message to the SPAM folder.
What are the typical stop words in CTA?
Guaranteed, free, apply, buy, act, click, now, extra, etc.
The signature usually tells the recipient who you are, where you work and how to contact you. It gives you credibility. Unfortunately, it can also activate SPAM filters.
What are the typical word in an email signature?
Subscribe, click, visit our website, marketing, etc. + any number such as a phone number or zip code or excessive use of links
|PROHIBITED WORDS OR EXPRESSIONS||EXAMPLES|
|Words that imply gratuity||free, 100% free, free access, gift, full refund, free call, free investment, free installation, free hosting, free money|
|Words that imply discount||Best price, 50% less, save up, special promotion, for only, discount, rebates, offer, compare prices, eliminate your debt, lower price, lower interest rate, save, Why pay more?|
|Words that induce purchase / action||purchase, direct purchase, we accept credit cards, click here, click on this link|
|Words referring to the recipient’s profit||earn money, earn extra money, additional income, buy money, credit, financing, earn, earn, income, increase sales, total refund, additional income, cash prizes, large profits, check / bank transfer, earn per week, benefit total, real benefit|
|Words that express exaltation||wonderful, amazing, amazing, surprise yourself, your eyes won’t believe it, awesome values|
|Words that create a sense of urgency||urgent, now, do it now, call now, sign up now, take advantage today, you can’t live without, get now, do it today, instant access, start today, once in a lifetime, what are you waiting for ?, make the decision now, for limited time, priority mail|
|Words to build trust||no risk, no tricks, no hidden costs, 100% satisfied, seen on TV, completely natural, cancel at any time, confidentiality, guarantee, insurance, join millions of people, according to the laws, satisfaction guaranteed, this is not Spam|
|Excessive customization||For you, dear friend, congratulations, congratulations, you have been selected, you have won|
|Words related to sex or relationships||sex, hot, enlarged, meet single, single|
|Words referring to drugs or drugs||online pharmacy, medicine, viagra, vicodin, levitra, valium, xanax, herbs, hormones, lose weight, reverse age|
|Words that imply labor benefits||Be your own boss, work from home, cash for your work|
|Words related to digital marketing||online marketing, increased Internet traffic, direct marketing, email marketing, new domain extensions|
|Other||casino, do not delete, foreign, copy DVDs|