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Finding the Best B2B Database for You

July 16th 2019

Photo by Jan Antonin Kolar on Unsplash

In today’s business world, one has to be able to reach out to new customers and grow their business continually. Many companies use a database to find new clients and opportunities, but these cost money, and lots of it. Most companies do not know which way to turn and often ask themselves, which one should I choose? What system should I look to for providing the newest business opportunities? Every company looks to every asset they acquire to deliver value and propel them into the stratosphere towards their goals. 

There are many databases to choose from, including Crunchbase, ZoomInfo, and Apollo. After some research on these lead databases, here are some thoughts on which one is best. However, to understand the use of lead databases, one has to know what to lead.

Do not know what to lead? Where Should you start?

Well, what is a lead for a business? If you’re new to this concept, a lead is a contact that is found from time spent using different devices that can lead to a healthy relationship between a company and a customer. There are many ways to obtain leads. Whether through large social media or other channel campaigns, through partnerships with other companies, or other means; There are many ways to find new customers. However, these options may not yield results, which is why many companies use databases. This provides a broad selection of contact information and additional features that can expand business to new heights.

Lead databases are platforms where information is collected and provided by said third party that owns the database. Using their software, one can sift through loads of contact information to find the specific companies or people that they would like to sell to and network with. This is much simpler and cost-effective than organizing an entire media campaign or just going through webpages or even a phonebook.

Best Lead Databases According to Us

Here is a list of lead databases we found to be some of the best.

  • CrunchBase
  • ZoomInfo
  • Apolo

1. CrunchBase

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CrunchBase offers a very customizable experience for the user with many ways to search for clients and keep track of records that would be useful for a company’s organizational capability. CrunchBase is useful for finding investors for young startups, along with tech-based businesses. Many e-commerce, media / advertising, or other online companies could find that CrunchBase can be of much use to them. Some important key features and advantages are that the website allows one to network with other employers and identify leads for their company. The site also creates a webpage for the company and enable it to control what a customer can see. It is a reliable search engine that 50 million customers rely on for their sales.


The best drawback to using Crunchbase is not the idea and the abilities it has, rather it is too complicated and not useful for small local businesses, such as barbershops or bakeries. The number of features will not be valuable to small homely businesses and will not provide them with the ease of finding leads. Also, without being on the pro subscription costing around 30 euros a month, searching and trying to expand a business is limited. The most problematic issue we have found is the editing feature. CrunchBase is suitable for young startup publicity, but the editing feature can be used by anyone, similar to editing a Wikipedia page. Thus, anyone who does not like the company can change the information on CrunchBase and what a customer may see while searching.

2. ZoomInfo

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One of the significant pros of ZoomInfo is the size of the database, which houses over 27 million individuals and 19 million firms. Thousands are added each day, giving to company the advantage over other companies that are not using this system. The searching tools on ZoomInfo are also ahead of their competition, as they offer customizable lists that one can save, so when they return to possible ideas for leads, they have a head start. Though places like Crunchbase offer different daily news, ZoomInfo allows a company to read trends in their industry regularly and then sift through leads based on these trends.Another small thing that is a plus for this site is the availability of the software that is accessible through multiple platforms that are used, such as Mac, Windows, Android, and Apple.


Some possible problems can occur using ZoomInfo though, such as the networking opportunities that are capable on CrunchBase. Another thing is that if there are no saved lists, a company must start again. Also, there is no feature to see if one has mutual contacts with another company.

3. Apolo

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Some advantages for companies using Apollo are the simplicity of the site and the follow-up email capability. The ability to find connections is also a plus for hiring, as one can see when someone becomes available for hire or wants to find a position. The simplicity also allows a company to be able to move around and have most of the features in the free version. The pricing for the pro version is very competitive versus the competition and well worthwhile.


Some negative always persist; However, we found that there are not too many phone numbers for branches of a company, more for just headquarters. The lack of notifications and timeliness with the software are also a problem. Additionally, the biggest issue was the contractual agreement. The annual deal locks the company in, and it is paid upfront, which is not the best option for young startups that may not like the database.

Which is the best in our opinion

In our opinion, ZoomInfo was the best choice for a lead database as it held the most substantial amount of users and the most information available. The multitude of capabilities to find leads and grow a business was much higher than the other two options. The ability to appeal to all types of companies and for everyone who wants to use the program will find more success, making it a clear cut option for us.

Other websites that are also useful that you should probably implement into your business

There are many websites to choose from to help advance to business, such as SalesForce, Hubspot, Eloqua, and Zoho.

  • SalesForce is common in the business world, as is mostly for keeping track of transactions and reports of finances and budgets. As the world’s most prominent CRM software, SalesForce does everything from data prospecting to marketing to B2B e-commerce.
  • HubSpot is another popular software that focuses on lead generation and inbound marketing. This helps a company build webpages and grow traffic to their webpage. Users can customize their messages on search engines without the use of coding.
  • Eloqua (Oracle) is a marketing automation software that has been ranked highly in data management, and lead nurturing. It is also one of the best software for strategy, especially in global marketing and innovation.
  • Zoho is an email marketing software that allows the user to create, manage, and track emails that are sent to customers. The emails can be tracked through reporting features and personalized for each customer.

Why working with ValiData will help optimize your company

Using ValiData, our company cleans up the messy information that other sites compile and validate leads based off of the used databases. Using ValiData, HelloMrLead takes time to debug the wrong things and fix the information on your CRM. The next step we take in using Validata is going through phone numbers, addresses, emails, and other contact methods and validating they exist and are correct.

Filtering out wrong information strengthens to CRM increasing company value as leads become more natural to keep track of and easier to find. Investors consider the strength of a firm’s CRM as it shows not only their ability to create and keep track of new business but also how organized the company’s infrastructure is. A company’s organizational skills can be crucial as it shows if the company’s profitability can continue to grow as it is invested in. ValiData & HelloMrLead help mitigate this risk by continually correcting data, but there is more ValiData brings to the table.

A third thing ValiData can bring to a company’s CRM is its increases in size , as long as you’re not looking, our system finds more leads and places them into the CRM enriching your company’s sales and marketing process. The goal of lead enrichment is to dive deeper, providing new insights and taking time to look at the angle to the customer wants to make, and what your company can do to optimize your sale. The last thing ValiData does to help your company is to bring different customers from the same lead together. Bringing together one group of possible customers saves time and money.

Having successful business relationships are all about timeliness and accuracy in information. With our data software, we can provide growth and opportunity to your business. Give us a call or contact us further at our email.


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