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Un grupo de personas en un escritorio intercambiando ideas para el crecimiento de la CMO, con notas adhesivas en la pared.

The Ultimate Guide to CMO Priorities for Driving Growth in 2024

In today’s rapidly evolving business landscape, the role of Chief Marketing Officers (CMOs) has become more critical than ever. As companies strive to drive growth and stay ahead of the
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B2B product marketing strategy image

Understanding B2B Product Marketing Features, Benefits and Results

Within the B2B Product Marketing universe, where SEO plays an essential role, it is vital to distinguish between features, benefits and results. This differentiation not only improves communication with customers
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The Impact of CRM on B2B Goodwill

The Impact of CRM on B2B Goodwill: Deciphering Intangible Value

The Hidden Value of CRM in B2B Goodwill: Beyond the Data Having explored in previous articles the depth and breadth of data in a CRM and the external sources that
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External Sources into CRM

Integrating External Sources into CRM: Maximizing Analysis and Strategy

Continuing our series on optimizing the use of CRM, in this article we will dive into how integrating external data sources can enrich our analysis and strategies. CRM platforms such
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CRM

Discover the Value of Your CRM Data with Hubspot and Salesforce in B2B

Discover the Hidden Treasure in Your CRM Data In the age of data analytics, B2B companies using CRM platforms, such as Hubspot and Salesforce, have a gold mine at their
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voice marketing

Voice marketing, your ally in your digital strategy

What does voice marketing consist of? In the last decade, audiovisual content has taken on a leading role in our lives. Most people prefer this type of content, especially the
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B2B Sales prospecting

Sales prospecting B2B: Guía Esencial

En el emocionante mundo empresarial de hoy en día, donde todo cambia constantemente, hay una herramienta que se destaca: la prospección B2B, también conocida como sales prospecting. ¿De qué se
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