Outbound

Account-Based Selling: Cadence

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Account-based selling

Photo by Carl Heyerdahl on Unsplash   When we talk about cold outreach there are different media to get to your potential prospect and initiate a conversation: via email, phone, sms, or social media. But how do we know where and when to start, what combination to use and how to avoid being too spamy […]

Outbound

How to write the perfect LinkedIn copy

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Outbound marketing

Photo by LinkedIn Sales Navigator on Unsplash With more than 500 million members in 200 countries, and with 2 new members joining every second, LinkedIn has stored a virtual treasure trove of online data for you to hack into. Unfortunately, the most sought candidates and contacts are the ones who tend to delete and filter […]

Consultoría

SPAM words list

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Outbound marketing

Photo by Pau Casals on Unsplash Outbound marketing is a science in continuous evolution and it is important to be up to date with new trends and technologies that can favour or hinder your work. One element that you should consider are SPAM words. Surely you have seen that folder in your email client and […]

Outbound

5 Techniques to avoid rejection

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Outbound marketing

Photo by Diane Helentjaris on Unsplash Everybody sells, all the time. If you’re not aware by now, let me tell you that by just “being yourself” you’re already selling others an image of you. The clothes you wear? Yes, most of them are already advertising a brand or a logo, let alone the lifestyle and […]

Outbound

From 1 to 9: the secrets of successful B2B cold calling

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Outbound marketing

Photo by Antoine Barrès on Unsplash Surely you have heard about cold calling, it is a concept that has been circulating in the marketing and lead generation for years, but do you really know what it is? In this article we share our experience and step by step explain the processes you will need for […]

Outbound

Understanding your Target Market

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Lead Magnet

Time has shown that finding what you’re good at in life leads to dividends down the line, and this holds true for business as well. Finding what you’re good at producing, creating, or providing can lead a profitable and prosperous career were the fruits of success come from what you know how to do best. The first step in starting and continuing to run or be a part of a business is understanding who you’re going to sell to. Knowing that there are ever-changing markets and the fact that you have to be on your toes is one thing, but where do you even start. Using three schools of thought, you can narrow your search to find your initial starting point when you begin a company.

Outbound

What is a Lead? How is it Generated?

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Lead Magnet

Photo by  Startaê Team  on  Unsplash You’ve got a product or service that is ready to sell, you feel it will be wildly successful, as if the world is your oyster. But there’s an issue: you’re not generating the sales you expected. You’re not creating any leads. You have not yet done proper research or […]

Outbound

The ultimate guide to lead scoring

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Lead Generation

Lead Scoring It’s important to differentiate between potential customers qualified by marketing department (MQL) and customers qualified by the sales team (SQL) to understand your sales funnel and, perhaps most importantly, possible bottlenecks within it. Marketing campaign brings clicks to the website and captures “potential customers” who interact with the content. These people initiate contact, […]