Given the current situation we face as a society, many organisations have been forced to innovate and use all kinds of techniques to achieve a minimum of sales. One of them is email marketing, which aims, in addition to maintaining contact with potential customers, to minimise sales losses. A few days ago HelloMrLead asked Jose […]
The arrival of messages that do not really add value is a constant in our email inbox. For this reason, when you start working on sending your newsletter, it is essential that you dedicate some time in advance to its planning. A few days ago, we shared with you the first part of our post […]
Over the last few months, the world of business has experienced a revolution in which it has had to adopt its way of working in order not to reduce its productivity, and here, technology has become particularly relevant. HelloMrLead has talked to Santiago Campuzano, Regional Director of Iberia at Citrix, about the digital transformation of […]
Photo by Emily Morter on Unsplash How to ask questions to sell? It may seem like a quite simple process, but far from it, the art of asking questions to sell is complex and requires a series of skills and techniques. “If I had one hour to solve a problem, and my life depended on […]
Photo by Ali Yahya on Unsplash We have been using email automation tools as Zopto for many years to publicise our clients outbound campaigns and content, but we just discovered it is a perfect tool for spreading articles on LinkedIn. The challenge We decided to try to generate engagement and traffic to a specific URL. […]
Photo by Martin Novak Bounce rate measures the percentage or the frequency your emails are “bounced” back to you. In other words, the email can not reach the intended recipient and, therefore, must be returned to the sender with a notification of its returned status. Just like the physical mail. From a superficial view it […]
Copywriter and Content writer: do you think it is all the same, right? Well, definitely it’s not. Here you will find the differences between them.
Last time we talked about the words Spam and how to avoid them. It is good to know and be able to predict the consequences for your email marketing campaigns, but how does it work in the end? The CAN-SPAM law regulates commercial email, that is, any email sent by a company that tries to […]
Photo by Jen Theodore on Unsplash Predictive prospecting* of leads is very important for monitoring current trends, data analysis and above all for decision making. It aims to provide information as quickly and clearly as possible, which will be used to achieve short or long-term objectives. At first sight it may seem a long, complex […]
Alongside the economic impact, in B2B marketing we are witnessing a dizzying race to adapt the workplace and business models.